British heritage brand Barbour has unveiled a new Christmas advert inspired by Raymond Briggs' much-loved children's book, Father Christmas – and sustainability is at the heart of this year's campaign.
Based on the true story of a cheeky Dachshund named Dudley, the two-minute ad titled Father Christmas To The Rescue, sees Father Christmas help a young boy who wants to fix his father's broken heirloom Barbour jacket after his mischievous dog chewed it.
It begins with Father Christmas trying his best to glue the torn jacket back together. After countless attempts he finally heads to the Barbour factory to enlist the help of the experts — where they make it look as good as new.
At the end of the advert, we see the young boy leap with joy on Christmas morning after finding out Father Christmas has fixed his dad's much-loved jacket. It ends with seeing the family out for a walk in the snow, with the father telling his son that one day the jacket will be his.
'This is a very special Christmas campaign for us as it's based on a true story from one of our customers. The film highlights how much our Barbour jackets are loved and become an important part of the family,' says Paul Wilkinson, Global Marketing and Commercial Director at Barbour.
'Barbour wax jackets are made to last – they're very sustainable and if you rewax your jacket at least once a year, it could last you a lifetime even if a naughty dachshund does decide to get his teeth into it!'
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