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Beiersdorf shares down on weak profit outlook

FILE PHOTO: Nivea tins are seen in a production line at the plant of German personal-care company Beiersdorf in Hamburg

BERLIN (Reuters) - Shares in Nivea maker Beiersdorf fell in early trade on Wednesday after it said it did not expect a recovery in profitability in 2021 even though sales should rise.

Beiersdorf said late on Tuesday that it expects a return to revenue growth for the group as a whole and its consumer business, but an operating margin at the same level as 2020.

Its Tesa adhesives unit should also see a return to sales growth, but its operating margin will fall due to significant investment.

Watch: Nivea maker warns of margin threat as niche brands disrupt industry

"2021 was meant to be a year of recovery; now we know it is a year of another reset and margins won't grow from the low levels of 2020," said Bernstein analyst Bruno Monteyne. "Our estimates and consensus will have to come down materially."

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Beiersdorf shares were down 3.7% at 0719 GMT.

Beiersdorf said organic sales fell 3.4% in the fourth quarter, with its core Nivea brand recording a decline of 5.4%, although its Eucerin and Aquaphor brands grew sales 5.9% and its premium LaPrairie skincare range grew 21%.

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(Reporting by Emma Thomasson; editing by Thomas Seythal)