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Bentley picks former JLR strategy boss as next CEO

A Bentley Mulsanne Speed, a Bentley Flying Spur, and a Bentley GTC Speed (L-R) are lined up in the courtyard of a hotel in central London January 7, 2015. REUTERS/Andrew Winning (Reuters)

BERLIN (Reuters) - British luxury carmaker Bentley Motors has hired Adrian Hallmark, former head of strategy at British rival Jaguar Land Rover <TAMO.NS> to become its new chief executive, it said.

Hallmark, who served at Bentley before as sales chief and also held management positions in the past at parent Volkswagen <VOWG_p.DE> and Porsche, will become CEO in February, replacing Wolfgang Duerheimer, the carmaker said on Friday.

Duerheimer, a former top manager at VW's Audi <NSUG.DE> and Porsche brands, will retire from Bentley but continue to advise VW on motorsport matters.

His departure marks a wider reshuffle at the Crewe, England-based ultra-luxury division with four changes in senior positions, including Porsche manager Werner Tietz replacing Rolf Frech as Bentley engineering chief.

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Duerheimer will also resign from his position as president of Bugatti and in January be replaced by Stephan Winkelmann, a former CEO of Lamborghini and currently head of Audi's <NSUG.DE> motorsport division, Bugatti said in a separate statement.

(Reporting by Andreas Cremer, editing by David Evans)