Originating from America, Black Friday has always taken place every year on the day after Thanksgiving.
But since growing in popularity it has expanded beyond the weekend and the following Monday, also known as Cyber Monday, and often includes the week before, while some retailers even launched deals earlier than that last year.
This year the official date is 27 November, and as usual we expect to see big-name brands such as Apple, John Lewis & Partners, Currys and Argos participating, and slashing prices across tech, kids toys, electricals, home devices, fashion and beauty.
The best deals are to be found online, with a renewed focus this year, as coronavirus will prevent many from shopping like they normally would. Plus it means no waiting around in the cold to queue up for your favourite store.
Considering the lengthy sale period, rather than you spending hours trawling through products, we’ll be listing the best discounts on offer from now and up tot he main event, so you can easily and quickly find the best deals.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best early Amazon Black Friday deals
Nintendo Switch - Neon Red/Neon Blue, was £323.99, now £315
While it’s a small saving, it’s rare, as discounts on the Nintendo Switch come few and far between, and with this console also comes The Witcher game, that has over 150 hours of gameplay.
The Independent’s technology editor and avid gamer, Andrew Griffin, explains what makes the Switch such a great choice, whether you’re looking to update your gaming kit or shop for a loved one’s Christmas present.
“To get this out the way: the Switch is an entirely different proposition, but one that’s not worth ruling out,” he says."
“The games are incredible, the console is packed with fun, and Nintendo have pulled out a stroke of genius all around. It has its downsides – the graphics and performance are nowhere near as futuristic and powerful as the other bigger consoles – but that’s what you get for it all fitting in a box you can throw in your bag and play on the move.”
Shark Upright Vacuum Cleaner: Was £329, now £199
Well-known for its vacuum cleaners, a similar model from Shark has been featured in our guide to the 12 best cordless vacuum cleaners for hassle-free hoovering.
The floorhead on this one can work on carpets and hard floors, and it has an anti hair wrap that means hair won’t get caught up in the bristle brush-roll.
You can use it to clean stairs, surfaces and under furniture too as it promises to be easily portable.
Laurent Perrier 75 cl La Cuvee Brut Non Vintage Champagne In Gift Box: Was £41.99, now £29.95
Whether it’s a birthday or date night, celebrate in style with a bottle of champagne. As it comes in a gold decorated gift box, it would also make a lovely present for a loved one in lockdown. Not to mention, it’s rare to find a bottle of Laurent Perrier for less than £30.
Aged for four years, it's a blend of 55 per cent Chardonnay, with a full-bodied aroma of citrus fruit and white flower that's light and fresh, which would pair well with shellfish.
You could also start curating your Christmas stash with this wallet-friendly option while it has 29 per cent off.
E45 Daily Moisturising Lotion, 400 ml, Pack of 5: Was £27.45, now £13.49
Keep dry and cracked skin at bay with this five-pack of lotions, from sensitive skin experts E45. The brand has previously been praised by our reviewers in our guide to the 7 best moisturisers for eczema.
Promising 24 hours of moisturisation, it’s features include being fast-absorbing, dermatologically tested with a formula free from any added colours or fragrance.
DeLonghi Nescafé Dolce Gusto Jovia Pod Capsule Coffee Machine: Was £57.66, now £34.99
This compact coffee machine is ideal for small kitchen counters limited on space.
Its features include offering 40 different varieties of hot and cold drinks, with an adjustable drip tray to fit most sizes of cups and glasses to provide a barista-worthy caffeine, or hot chocolate, fix every morning.
Promising to be easy to use and easy to clean, its removable parts, such as the drip tray, are dishwasher safe too.
Kindle: Was £69.99, now £49.99
One of Amazon’s most popular devices now has 29 per cent off and previously featured in our review of the best eReaders.
Available in black and white, our tester described it as: “The best-value ebook-reader around,” thanks to its fuss-free, easy to read screen. Giving you access to millions of books, audiobooks and newspapers, it’s ideal for having a collection of tomes at your fingertips without the bulk.Additionally, if you’re already an existing Amazon Prime member, you can have unlimited access to thousands of titles for free.
The Kindle Kids Edition is also currently on offer, with 40 per cent off here, reduced from £99.99 to £59.99.
Morphy Richards Vector Pyramid Kettle: Was £49.99, now £34.30
As a nation of tea drinkers heading into lockdown, no kitchen appliance will see more use than your kettle. If you feel yours is on its last legs, now’s the time to bag this bargain while there’s 31 per cent off.
It holds 1.5l that will allow you to make six drinks at a time, boils quickly and has an anti limescale kettle filter, which of course, means less cleaning for you.
Fire TV Stick 4K: Was £49.99, now £29.99
Binge-watch your favourite shows and catch up on the latest movies with this plugin gadget that fits into the HDMI socket on your TV and provides you immediate access to a huge library of TV shows and films that you can rent and buy, as well as the use of apps including Netflix, BBC iPlater and Apple TV.
If you’re a Prime member, you also get access to some of Prime Video’s original shows such as The Grand Tour.
It performed well in our review of the best TV streaming devices too. Our testers said: “It’s easy to use, including a remote control with a microphone so you can tell the box what to do. It’s a Bluetooth remote so you don’t need line of sight to the Stick, that is, it can hide away out of sight around the back of your TV.”
Fitbit Versa 2: Was £199.99, now £169.65
Our technology critic, David Phelan, rated this model highly in his IndyBest review of the best smartwatches of 2020, for it’s versatility and accuracy when tracking activity.
“Its operating software is straightforward and easy to use and there are lots of advanced fitness features, such as sophisticated sleep tracking which helps you understand how you’re sleeping thanks to a nightly sleep rating. It can do this because the battery life is enough to last up to five days so there’s time to recharge it.”
He particularly recommends it for Android users, adding: “This Versa has Alexa built-in: press and hold the side button to ask it questions, set a timer or start a workout. This is a very effective tracker, especially for monitoring."
De'Longhi Lattissima Touch, Single Serve Capsule Coffee Machine: Was £279.99, now £154.99
With 45 per cent off, this is a bargain worth snapping up and will ensure a barista-style cup of coffee every morning. Its compact design means it won’t take up much space on your countertop and with the touch of one button, you can make an espresso, latte, cappuccino or latte macchiato, with creamy, frothy milk that allows adjustable measurements depending on the size of your mug.
Taking only 25 seconds to heat up, froth milk and pour, you won’t have to wait for the kettle to boil anymore. It also shuts off automatically after nine minutes, so you don’t need to manually do it without the fear of spillages or overflowing milk.
All you need to do is order a set of Nespresso coffee pods, slot into the machine, and let it do all the hard work for you.
Shark Klik n' Flip S6001UK Corded Pocket Mop: Was £119.99, now £79
Known for its vacuum cleaners, Shark also offers a range of mops and is a brand that is featured in our guide to the 10 best steam cleaners to keep carpets, floors and surfaces sparkling, where we have reviewed the very similar S6003UK model.
The S6001UK features double microfiber pads to sweep up dirt and dry your floors speedily so you don’t have to spend 20 minutes avoiding the kitchen once you’ve used it to clean up after dinner.
With a direct jet of steam, it promises clean floors that won’t look streaky and is said to be ideal for allergy sufferers as it mops up common household bacteria.
As we’ll only be spending more time indoors, keep your space clean and tidy, while sweeping up a bargain.
HUAWEI MateBook X Pro 2019: Was £1,199.99, now £849.98
If you’re in the market for a new laptop, this Huawei model has 29 per cent off, and it was featured in our guide to the best high-end laptops.
Our tech critic, David Phelan, who reviewed it said: “The bezels around the edge of the bright, colourful 13.9in display are amazingly thin, giving an immersive, all-screen effect.”
He went on to say:“The camera is buried in the top row of the keyboard. Although it’s a slightly different angle, the view isn’t pointing as much up your nose as you might fear. Like the Apple laptops, there’s a fingerprint sensor in the power button which is fast and responsive.”
The same model with Intel Core i7 is also on sale with 40 per cent off here, reduced from £1,449.99 to £1,049.98.
BaByliss Platinum Diamond 2300 Diffuser Hair Dryer: Was £55, now £29.99
If you’re looking to recreate a bouncy blow-dry without ever leaving the house, this Babyliss hair dryer is the next best thing.
It claims its diamond-infused ceramic technology will provide ultra-smooth tresses, free from frizz and full of shine, without taking hours.
The large diffuser that comes with it is ideal if you have curly hair and are looking for volume and definition.
instax mini 9 Clear Camera with 10 shots, pink: Was £74.99, now £56.99
This polaroid camera is a modern take on a nostalgic throwback when smartphones didn’t exist. You only get one shot with not editing available, allowing you to capture friends, family and your surroundings in the moment to make unique memories that print out instantly.
Each photo from this design is the size of a credit card, so you can pin your favourites up on the fridge or keep them in your purse. There’s three colour filters to choose from, a selfie lens and a close-up lens to experiments and comes with 10 shots.
Lumie Sunrise Alarm: Was £39.99, now £27.49
Should you be having trouble sleeping or are constantly struggling to get up in the morning, treat yourself to this alarm clock, that does more than just tell the time.
It’s sunrise feature slowly brightens your room 30 minutes before your alarm time to gradually wake you up and the sunset button will create a 30 minute dimming sunset to help you relax and drift off in the evening.
While the sunrise and sunset use a warm white light that won’t be blinding, there’s also six more colours available; green, red, blue, pink, orange and light blue to allow you to adjust the mood of your room.
Panasonic ES-LL21 Hybrid Wet & Dry Electric 3-Blade Shaver with Trim Attachment: Was £99.99, now £48.29
For an easy clean shave, whether you prefer a wet or dry shave, this electric shaver has 52 per cent off.
Claiming to give a sharp and smooth finish, the blades will adjust automatically to the different densities in the hair. It has a floating head, designed to reach hairs in trickier areas, such as the jawline and upper lip. It also comes with a pop-up trimmer attachment so you can easily keep sideburns in check.
Maybelline Lash Sensational 01 Very Black Mascara: Was £8.99, now £5.99
When it comes to budget-friendly mascaras, Maybelline has the monopoly, and this one comes highly rated by Amazon customers, with over 9,000 reviews.
The design of the curved brush claims to follow the natural shape of your lashes, with a jet black formula that won’t clump, but voluminise and define.
Seeing as we’re set to be wearing face coverings for the foreseeable future, now’s the perfect opportunity to focus on your eye make-up if you like a bold look, and this mascara will come in handy. We also reviewed the waterproof version in our guide to the best waterproof mascaras.
Oral-B SmartSeries Black 6500 CrossAction Electric Toothbrush: Was £229.99, now £59.99
Ensure your teeth are squeaky clean with this electric toothbrush from the experts at Oral-B that has a discount of more than 70 per cent off.
It comes with four brush heads and a travel case for easy transportation and has five modes from daily clean, pro clean, sensitive, gum control and whitening, so it will reach every nook and cranny. At this price, it’s a no brainer, brilliant budget buy.
Tefal GV9580 Pro Express Ultimate High Pressure Steam Generator Iron: Was £449.99, now £269.99
While admittedly not the most exciting purchase, an iron is a household essential, even if currently you’re currently only using it to iron shirts worn with pyjama bottoms. This lightweight design provides a continuous jet of steam for efficient ironing and has four electronic settings for different fabrics. Admittedly it comes with a hefty pricetag, but it has nearly 50 per cent off and is a great deal.
Elemis Pro-Collagen Rose Cleansing Balm: Was £43, now £30.80
This luxurious cleansing balm is one of Elemis’s most popular products, and an absolute steal with nearly 30 per cent off.
When massaged into dry skin, it melts into an oil to break down make-up, dirt, sweat and SPF and when in contact with water, emulsifies into a gentle milk. All you ned to do is sweep off with a lukewarm flannel to reveal a clean, glowing complexion.
It’s formula is rich in English rose oleo extract, with soothing properties that makes it ideal for sensitive skin type, while adding a subtle, but not overpowering scent.
Flymo Contour 500E Electric Grass Trimmer and Edger: Was £59.99, now £38
Before it gets too wet to do so, make sure the edges of your lawn are in tip top shape with this trimmer and edger from Flymo, which we featured in our guide to the best grasstrimmers.
Our review said: “This 25cm cutter with a 10m cable produced some good results on a smaller area. The addition of a large, edging wheel meant that inline edges came without any jagged spots and it was simple to define shrub borders.”
It has an adjustable handle and by twisting the head you can convert it between its two functions, with a plant guard that will protect trees and plants so you only trim exactly what you need to.
Fisher-Price CHM91 Roaring Rainforest Jumperoo, New-Born Baby Activity Centre with Music and Lights: Was £104.99, now £64
This would make a lovely gift for parents of a newborn, that plays music, lights and sounds to allow a fidgety baby keen to explore their surroundings a safe way to bounce and jump, without being held.
The seat spins 360 degrees so they’ll never be left out of view and the frame is made from steel so you won’t need it to be attached to a doorway for them to enjoy it.
It adjusts to three different heights so it will accustom to a growing baby too, so you’ll definitely get your money’s worth.
Garmin Forerunner 35 GPS Running Watch: Was £129.99, now £99.99
Running watches are a helpful tool to track your fitness goals, measure your heart rate and pace as well as detailing the distance you’ve covered.
Garmin has previously featured in our guide to the best running watches, with the Garmin forerunner 935 being crowned the BestBuy by our reviewer.
This 35 GPS model has a number of impressive features that it claims makes it the perfect running partner, including; a built-in GPS that tracks how far, how fast and where you run, heart rate and calories burned, along with tracking steps throughout the day and music control. Treat yourself while it has 39 per cent off, as we predict this offer won’t last long.
When is Black Friday?
This year, Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday.
We’re expecting the sale to last far longer than a few days though. Last year’s event ran for a whopping two weeks, and we’re expecting other retailers to follow Amazon and begin deals earlier than ever before, to try and make up for some lost revenue earlier in the year.
How to get the best Black Friday deals at Amazon?
Here at IndyBest, we’ll be rounding up the best deals ahead of the sale, to save you a mammoth task of scrolling through every page on-site. Just make soiree to check back here regularly for updates and details on all the bargains.
To avoid getting overwhelmed, we’d suggest making a shopping list before Black Friday kicks off, to ensure you shop for what you need and avoid making last-minute impulse buys you may later regret.
If you’re not already an Amazon Prime member, we’d recommend subscribing too, which costs £7.99 a month or £79 a year, as the perks include same-day delivery and access to Amazon Video, Amazon Music and 800,000 free ebooks.
When signing up, you can enjoy a 30-day free trial to get to grips with it, and is ideal if you’re ordering items you don’t want to wait weeks to be delivered.
How long will the discounts last?
Last year was Amazon’s biggest Black Friday sale in its history, spanning 15 days, as it ran its pre-sale in the run up to the weekend.
Of course, Amazon has alreayd started
Typically it runs until Cyber Monday so customers will have plenty of time to bag the best deals possible.
It’s not just fashion that’s getting involved however, read our round-up of all the brands participating in this year’s Black Friday sale, whether you’re on the lookout for kitchen gadgets, a new TV or a spot of early Christmas shopping.
Read more on Black Friday 2020
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings, and how to prepare
Best Black Friday fashion deals – Treat yourself to new wardrobe and tick off your Christmas shopping list
Best Black Friday beauty deals – There’s lots to be saved across make-up, skincare, haircare and fragrance
Best Black Friday kids’ toys deals – Get your Christmas shopping out of the way, with deals from Disney, Lego, Playmobil and more
Best Black Friday mattress deals – An essential for a good night’s sleep, mattresses often feature heavily in the sale, from brands such as Emma, Eve Sleep and Simba
Best Black Friday furniture deals – Bag a bargain on bulkier items such as sofas, wardrobe and armchairs
Best Black Friday home appliance deals – Snap up deals across coffee machines, vacuum cleaners, washing machines and more
Best Black Friday TV deals – Update your at-home cinema experience without paying full price
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Whether you’re looking to upgrade your kit or pick up a new game of Fifa at a bargain price, here’s how to bag the biggest bargains
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best John Lewis & Partners Black Friday deals – With great deals on fashion, beauty, tech, kids and homewares it will be a go-to for many
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin