Black Friday 2017 will officially kick off at midnight tonight, but Amazon's Black Friday offering has included significant deals and discounts across a range of products for the past 10 days.
The online behemoth was instrumental in introducing Black Friday to the UK in 2010, and since then the sales event has gone from strength to strength.
Today sees the online retailer release some of its biggest deals yet on everything from speakers and headphones to fashion and jewellery.
To save you trawling through, we've selected the best offers from Amazon for you.
The Telegraph recommends
One of the most popular juicers and blenders on the market, the NutriBullet has taken the world by storm over the past couple of years. This powerful version, featuring two different-sized cups, will break down fruits, vegetables, nuts and ice to make all the smoothies, soups and sauces that you want.
Fire TV stick with Alexa
Get the latest generation of the Amazon Fire TV stick for just £24.99. This iteration comes with Alexa voice control, so you won't even need to pick up the remote to watch all your favourite programmes. With access to over 7,000 apps, including Netflix, Amazon Video, iPlayer and all the main streaming sites, you'll never be stumped for what to watch again.
Amazon Kindle Paperwhite e-reader
Get Amazon's best Kindle yet at £30 less than its regular price today. With excellent high-resolution display, a six-inch screen, adjustable lights so you can read whenever, and zero screen glare (even in sunlight), this extremely light device holds thousands of books.
Instant Pot Due 7-in-1 electric pressure cooker
Pressure cookers are an excellent way to save electricity, performing the function of a slow cook in no time at all. This device does much more than simply function as a pressure cooker though. You can use it as a slow cooker, rice cooker, to saute, to make yoghurt and to steam or warm food. There's almost no dishes you won't be able to use it for.
All-new Amazon Echo 2nd generation
The Amazon Echo is a speaker and personal assistant that operates via Alexa, the voice-controlled technology from Amazon. Access music, news, weather, audiobooks, control lights and thermostats and do much more by simply commanding Alexa. The new version comes with improved immersive sound. Alexa is always getting smarter with constant updates
Tommee Tippee baby food steamer blender in white
This blender steams food to preserve nutrients and flavour and creates a range of textures for every weaning stage. Because there's no transfer between steaming and blending, nutritious water content is preserved. The automatic timer means you can just set it and leave, then serve the food when you return or save it for later. Plus, it has a small number of parts, which makes for easy cleaning.
The best tech deals
All-new Fire 7 tablet with Alexa
Want a brand new 7in tablet? One that's Alexa-enabled with 8GB of memory and a microSD slot for extra storage? Want quick voice-controlled access to countless apps and games, to all the streaming services and social media?
If the answer to these questions is yes but you don't want to spend too much money, the good news is you don't have to. The excellent Amazon Fire is available today for just £29.99, one of the best bargains of the day. There's also a significant cut on the 10in version, down to £109.99 from £149.99.
Optoma UHD550X 4K UHD home entertainment projector
The UHD550X delivers the ultimate in home entertainment with impressive 4K cinema quality images. TV, gaming and movie fans can now enjoy excellent colour depth, crystal clear detail, and great contrast for an immersive experience. It includes an integrated speaker, has bright 2800 lumen images and is easy to set up.
Sony MDR-ZX330BT Bluetooth wireless headphones
There's a 37 per cent discount on these wireless on-ear headphones from Sony. With excellent sound quality and comfortable pads, these headphones will keep you going for long spells - up to 10 hours of playback per hour of charging. A full charge gives 30 hours of wireless playback. They connect wirelessly using Bluetooth and can be folded flatly in your bag.
B&O PLAY by Bang & Olufsen Beoplay A1 Bluetooth speaker in deep red
This lightweight speaker is small enough to sit in the palm of your hand; because of it's shape it is easy to store in your bag or pocket. A dust and splash-resistant aluminium dome protects the delicate drivers and electronics within when using in your home and outdoors. Plus, you can connect two of them for a wireless stereo experience.
B&O Play by Bang & Olufsen Beoplay H5 wireless bluetooth in-ear headphones in moss green
These wireless earphones are tuned by acclaimed sound engineers to deliver immersive Bang & Olufsen signature sound on the go. The Beoplay app lets you choose presets or adjust settings via your smartphone or Apple watch to customise your earphones sound profile to your activity.
The best deals for the home
Miele Classic C1 Junior Powerline vacuum cleaner
Miele is one of the world's leading vacuum cleaner brands, and today you can pick up this classic product with a third off its regular price. With high suction power, various applications for differing functions, and a large 4.5-litre dust capacity it'll keep you going for several cleans before the bags need replacing.
Oral-B Smart Series 6000 electric toothbrush
Electric toothbrushes are recommended by experts as much more efficient than traditional ones for removing plaque. Good ones can be expensive, but this huge Black Friday deal from Amazon (76 per cent off), gives you the chance to pick up a top-of-the-range option on the cheap.
Tefal Gv8461 Pro Express autoclean high pressure steam generator
This steam generator has a powerful output thanks to its 6 bar pressure and is a great buy thanks its anti-scale collector and an autoclean soleplate. It's easy to store and has an eco-setting, which saves 20 per cent energy.
The best gardening deals
Black + Decker GK1000 alligator powered lopper (550 watts)
This powered lopper works just like a manual lopper, but with the power of a chainsaw. It features a fully enclosed bar and chain and is designed for use all around the garden. It's easy to oil, has a powerful motor and a 100mm cutting diameter.
Miracle-Gro AeroGarden harvest
If you lack garden space but want to grow fresh herbs, this is the piece of kit for you. With 50 per cent off and one of Amazon's Deals of the Day, pick one up before it runs out. You can grow herbs, vegetables, salad leaves, flowers and more year round with the help of a 20-watt LED light.
The best beauty and fashion deals
Emozioni Rose gold plated and semi-precious stones bangle
Black Friday is the perfect time to get your Christmas shopping out of the way, before the mad rush in the days running up to the 25th. If you're looking for jewellery, look no further than this elegant bangle from Emozioni, made with an array of semi-precious stones and available in black, white, red, purple and turquoise.
Philips Series 5000 wet and dry men's electric shaver
One of the best things about this shaver, apart from the massive discount, is that it offers either a wet or dry shave without compromising on quality for either. The MultiPrecision blade system allows you to cut long or short hair equally effectively. An hour's charge provides roughly 50 minutes of cordless use, about 17 shaves.
Michael Kors women's watch MK2658
American designer Michael Kors makes some of the smartest watches and this minimal, sleek design is sure to sell out quickly this Black Friday. This woman's watch has a durable black leather strap, water-resistant technology and a stainless steel body.