Company bosses have reported sending their staff messages on Instagram because some young employees ignore work emails.
Thierry Delaporte, chief executive of Wipro, one of the world’s biggest IT companies, said about 10 per cent of his staff don’t check even one work email a month.
Wipro employs some 260,000 people globally.
Speaking to the Telegraph on the sidelines of the World Economic Forum in Davos, Mr Delaporte said he no longer used email to deliver important messages to staff because he knew a significant proportion would not read the message.
He said: “To speak to my employees, I go on Instagram or Linkedin. It works better. They don’t even check emails sometimes.
“We have about 20,000 who we know don’t check even one email per month. They’re 25, they don’t care. They don’t go on their emails, they go on Snapchat, they go on all these things.”
Anjali Sud, chief executive of video site Vimeo, compared emails to “outdated” instruction manuals, agreeing some young people did not check or read emails.
She said Vimeo had changed how it communicates with staff, with messaging from management becoming more about “emotion and nuance instead of an email which, by the way, young people don’t read anymore”.
Data last month from LinkedIn showed British bosses are increasingly turning their backs on home working as companies abandon remote roles.
Martine Ferland, president and chief executive of Mercer jobs consultancy, told the paper attitudes towards work were also shaped by a modern culture that encouraged people to voice their concerns.
"People who are 22 years old today are raised in a less rigid environment, so they speak their mind more,” Ms Ferland said.
“They’re also doing it [in an environment] of labour shortages. So they may have a little bit more power to speak up than I might have had.”