The sister of a bride who collapsed and died at her own wedding has reportedly married the groom instead.
The bride, named Surabhi, suffered a suspected cardiac arrest in the middle of the wedding ceremony in India's Uttar Pradesh state, local outlet News18 reported.
A doctor rushed to her aid however she was confirmed dead at the scene.
Despite grieving the loss of their daughter, Surabhi's family sat down with the family of the groom, Manoj Kumar, and decided to continue with festivities.
It was eventually decided one of Surabhi's sisters, Nisha, would instead marry Mr Kumar.
“We did not know what to do in the situation," Surabhi’s brother Saurabh told Indian news agency IANS.
"Both the families sat together and someone suggested that my younger sister, Nisha, should be married to the groom. The families discussed the matter and both agreed."
Video shared by Chinese publication The Paper on its Weibo channel appears to show what is believed to be the new couple tying the knot.
Surabhi's body was kept in a separate room while the new wedding took place.
The dead bride-to-be's uncle, Ajab Singh, told IANS it was a "tough call" to make and the family were experiencing mixed emotions.
The story has since gone viral on social media, with an image of Surabhi and Nisha on the day of the wedding emerging.
News of the wedding has been viewed more than 260 million times on Weibo.
The bizarre incident comes months after a mother discovered her son's bride was actually her long-lost daughter on their wedding day.