Brightidea Cited as a Leader in Innovation Management Tools by Leading Independent Research Firm

SAN FRANCISCO, CA--(Marketwired - Jul 18, 2013) - Brightidea today announced that Forrester Research, Inc. has recognized Brightidea as a leader in Innovation Management Tools, according to the July 2013 report, "The Forrester Wave™: Innovation Management Tools: Q2 2013."

The report described the current need for innovation management by saying: "Today's economic environment is forcing CIOs and business executives to amplify their innovation programs and processes. Players in the market can support ideation, as well as many layers of innovation program support and governance, when needed.

"Brightidea brings a strong platform and ecosystem to innovation leaders. Brightidea focuses on working closely with innovation leaders in an organization to help them develop a successful innovation program."

Further, according to the report, many aspects of Brightidea's business and product received the highest score possible, including architecture and integration, professional services and communications.

"Innovation hungry enterprises are craving the crowdsourcing and crowdfunding capabilities pioneered in the consumer space by sites like Reddit and Kickstarter, but only a tiny fraction of these organizations have deployed state-of-the-art tools internally," said Matt Greeley, Brightidea CEO. "Brightidea is poised to seize upon this massive opportunity for growth in the next twelve months.

"Brightidea has learned a number of key lessons in working with its hundreds of clients over the last decade and has developed a unique approach to ensuring successful outcomes, through Innovation as a Shared service. This proven methodology helps innovation teams get their programs started in the right way." Greeley further stated, "The combined approach of process plus cutting edge technology means that tens of thousands of people can brainstorm together to solve business challenges. Once you see that, you realize we're never going back to the old way."

About Brightidea, Inc.
Brightidea, Inc. (www.brightidea.com) is the leading provider of collaborative innovation software for companies with dedicated innovation teams. The Brightidea platform is the most versatile and extensible system of its kind, designed to meet the unique and ever-changing needs of large organizations seeking to formalize their approach to innovation. Based in San Francisco, Brightidea has worked with nearly 500 companies, including Adobe, Bayer, Bosch, Chevron, Cisco, General Electric, Humana, SAP, Sony and many others.