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Britons are Christmas shopping early this year, says John Lewis chief

·1-min read
FILE PHOTO: Shoppers walk past the John Lewis department store on Oxford Street in London
FILE PHOTO: Shoppers walk past the John Lewis department store on Oxford Street in London

LONDON (Reuters) - Britons are shopping earlier than normal for Christmas this year, the boss of department store chain John Lewis said on Friday.

"We've also seen quite a lot of early buying of gift products and so on," Pippa Wicks, executive director of John Lewis told reporters.

"My thinking is that actually people are bringing forward buying for Christmas because they want to make sure they can get it," she said.

She added that Christmas 2020 would be predominantly online for the department store chain.

"We're running at 60% online, I expect that to continue, it might even go up a bit."

(Reporting by James Davey; editing by Kate Holton)