Yahoo Finance 'Burger King is NOT messing around': Chain lights up social media with latest menu item
On June 3, Burger King officially entered the fast-food chicken sandwich wars with two new menu items.
Yes, Burger King already had a chicken sandwich on the menu — the Classic Chicken Sandwich — but the Ch’King sandwich debut is all about competing with Chick-fil-A, McDonald’s, Wendy’s and, the crown holder, Popeye’s.
The Ch’King sandwich comes with a hand-breaded chicken filet, pickles and a signature sauce served on a potato bun. There’s also a spicy version, which has a “spicy glaze.” Both can be ordered as Deluxe with lettuce and tomato.
Until June 20, customers who order the sandwich online or through the Burger King app also qualify for a free Whopper.
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Burger King also pulled out some extra stops and somehow got Paul Giamatti involved as “the voice” of the new campaign — I guess the Venn diagram of people who love Sideways and Whoppers is a circle.
I quickly secured myself both a regular Ch’King sandwich and the spicy version — neither with lettuce and tomato because I think that totally ruins the chicken sandwich experience — and had a little taste test to see where the chain falls in my personal (and objectively correct) ranking of chicken sandwiches.
Full disclaimer, I do count Taco Bell’s Naked Chicken Chalupa as a competitor.
What I love about the Ch’King sandwiches is that the chicken filets are thick. I didn’t walk all the way to Times Square for a slim piece of chicken, and Burger King totally delivered.
And it seems that fans on Twitter agree with the hype.
“Ok, @BurgerKing is NOT messing around with this chicken sandwich,” one user wrote.
“Ever since I’ve started eating the spicy chicken sandwich at @BurgerKing, my skin has cleared up, my crops are flourishing, and my husband came back from war…” wrote another. “Coincidence? I think not.”
“Despite the awful name the new Burger King Spicy Ch’King sandwich might be the best chicken sandwich I’ve ever had???” said a third.
Despite the spicy version not really being spicy — this is coming from someone with a low spice threshold, so if I’m saying I wish it had been spicier, then you know — I was impressed. This was no disastrous French toast breakfast sandwich debacle, and the Burger King sandwich outperformed McDonald’s by a lot.
Truly the only downside is the name. Luckily, there were kiosks at the Burger King I went to because I was not about to humiliate myself by trying to say “Ch’King” loudly and clearly through my mask in front of other patrons.
Grab your skillet and say cheese!
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