Burger King France is earning plenty of praise with a new, unconventional promotion.
It’s a move that sparked plenty of questions among fast food fans (for example, how many fries can you make with two pounds?). That said, there’s actually a serious explanation behind the stunt.
According to Ad Age, the move was designed to help France’s potato farmers, many of whom have suffered amid the pandemic. As restaurants have been forced to close, the demand for many potato-based products has dropped.
So, Burger King tried its best to lend a hand. The chain says it’s purchased 200 tons of extra spuds – all of which will be given out to willing customers.
The promotion is reminiscent of a similar campaign from the Spring of 2020, when the Belgian government formally asked its citizens to eat more French fries. That move was also designed as an attempt to help out potato farmers.
Overall, Burger King’s move was met with support from fast food lovers — both in France and elsewhere. Many tweeted praise to the chain.
“Your heart is as big as your food is bad for our health. And in both cases we want more,” one Twitter user wrote.
“Well done @BurgerKingFR , for the support you have given to everyone since the start of the pandemic,” another added.
Other users, meanwhile, were simply excited by the giveaway. Many began posting photos of their potato sacks or publicly hoping to get their hands on some.
“I hope there will be more on Saturday,” one user wrote.
The potato promotion comes shortly after a string of odd promotions from Burger King. One of them, which asked customers to buy a Big Mac from McDonald’s, also aimed to help the food industry during the pandemic.
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