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While the miracle of pregnancy is undeniable (you're growing a human!), not every pregnancy-related experience pretends to be a delight. For many expectant mothers, stretch marks are a less-than-miraculous byproduct of their journey.
And while any product claiming it can completely eliminate stretch marks may be too good to be true, some moisture-rich creams and oils keep skin hydrated and supple, preventing stretch marks from forming and lessening their overall appearance.
SHOP IT: Amazon, $18
Designed for expectant moms, Burt's Bees unscented belly butter contains a combination of cocoa, shea and jojoba butters to nourish stretching skin. Made with 99 percent natural ingredients and formulated without parabens, phthalates, petrolatum and SLS, the $18 product is baby-and-mom-safe.
"So far, no stretch marks!" writes one mom-to-be. "I am 33 weeks pregnant with twins and have been using this product for most of my pregnancy. I'm a slim person to start with, so to have grown the belly I have and to not have any visible stretch marks to date is pretty impressive!"
"Love this belly butter! It is the only butter I have used that has actually left my skin moisturized for 24 hours," reads another review. "I use this once a day when I get out of the shower and the next night, my skin is still smooth and not itchy. I am 25 weeks pregnant and have not yet been itchy or gotten any stretch marks!"
The belly butter is formulated with sweet almond oil and sunflower seed oil for additional hydration, and thanks to its average of 4.5/5 star rating, it's earned the title of "Amazon's Choice" for belly butters.