So established is this estate agent adage that it spawned a Channel 4 show of the same name.
Buying ‘the worst house on the street’ is not always a case of needs-must, but a strategy that industry insiders suggest can be a smart way to build equity.
The logic is that location trumps almost all other factors. A home can be radically transformed or even razed to the ground; you cannot, however, pick up your perfect house and plonk it down somewhere else.
Our round up includes properties boosted by proximity to grander neighbours (think a single bungalow in a stretch of large family homes) and refurb projects in prime streets that are priced accordingly.
St John’s Wood, NW8
This family home in need of a total overhaul is on the iconic Abbey Road in St John’s Wood. It offers four bedrooms, an integrated garage and a generous, blank-slate garden. The Jubilee line is within walking distance.
Beauchamp Estates, 020 7722 9793
An unmodernised Grade II-listed Georgian house has wooden floors, a garden at the rear and a large utility room on the lower ground floor that could be turned into a third bedroom. It’s chain-free.
Savills, 020 7253 2533
This spacious detached bungalow is within walking distance of two train stations. It has two bedrooms, a garage and a south-facing garden, but requires some internal refurbishment.
Barnfields, 020 8363 3394
A three-bedroom home on a substantial plot, with over 1,700 sq ft of living space and a well-maintained garden. Chiswick station is close by, and there are views over the grounds of Chiswick House from the upstairs windows.
Hamptons, 020 3369 4370
This compact, one-of-a-kind home sits on a quiet mews within walking distance of Victoria and Pimlico stations. Downstairs is divided into a reception room and separate kitchen, while the bedroom and bathroom are upstairs.
Douglas & Gordon, 020 3918 2136
West Kilburn, W10
A two-bedroom project house on First Avenue, which is minutes from Maida Vale and the Grand Union Canal. It has well-proportioned rooms and a rear garden, plus potential to extend.
Noahs, 020 7971 1474
This semi-detached three-bedroom home sits within a conservation area. It features two reception rooms and a good-size garden with mature trees, but is in need of modernisation throughout.
Goodfellows, 020 8640 3330
Situated between the Thames and Bushy Park, this bright semi-detached home has two bedrooms, an appealing garden with decking and no chain. Teddington Station is within walking distance.
Laurels, 020 8033 8767
An unmodernised Victorian home split over four levels on a leafy street close to Blackheath Village and the common. There are four bedrooms, two reception rooms and a cellar on the lower ground floor.
JDM, 020 8463 0091
This attractive but compact one-bedroom home faces a smart Islington square. It has its own private roof terrace and offers swift access to the Regents Canal towpath. Grade II-listed.
Savills, 020 7354 6713