BUZZ-Boohoo: soars on yet another hike to FY guidance

** Boohoo.com +c.7%, top FTSE AIM retail gainer by a huge margin & trading close to its life high as British online fashion retailer hikes FY guidance yet again

** Co hikes FY17 sales growth guidance to 38-42% from previous est of 30-35% & moves EBITDA margin guidance to 11-12% vs previously c.11%

** Zeus Capital says revised guidance + strong margins demonstrate strength of Boohoo's brand-led model vs established peers ASOS (LSE: ASC.L - news) and Zalando (Swiss: OXZALG.SW - news) , which are growing at c.25% & delivering single-digit EBITDA margins of c.7%

** Boohoo attributes latest update to strong trading through key Black Friday weekend & since interims on Sept 27, when it last hiked guidance

** Co also acquires 66% fashion brand Prettylittlething (PLT) for 3.3 mln stg, to be consolidated into business from January 2017

** Over 1/3rd 30-day avg vol through in less than 15 mins of trade on stock which has gained c.220% YTD

** Co trading at 125p v 2014 IPO price of 50p (RM (LSE: RM.L - news) : esha.vaish.thomsonreuters.com@reuters.net)