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BUZZ-ComScore Inc: Strategic alliance with WPP unit

Reuters - UK Focus

** The data analytics provider's shares up 22 pct at $52.87; touched record high of $53.27

** Advertising group WPP PLC (LSE: WPP.L - news) to take 15-20 pct stake in ComScore (NasdaqGS: SCOR - news)

** ComScore to partner with WPP's data management division Kantar to accelerate cross-media audience and campaign measurement outside the U.S.

** ComScore to issue 4.45 pct of shares to WPP in exchange for the benefits of the strategic alliance and acquisition of certain European internet audience measurement assets

** WPP to buy up to 15 pct shares of ComScore through a tender offer with an offering price of $46.13, a premium of 7 pct

** ComScore also reports better-than-expected Q4 revenue

** Up to Wednesday's close, shares had risen about 39.2 pct in the last one year