BUZZ-Morrisons: flags lower divi

** Wm Morrison falls back from multi-month highs hit earlier this wk in robust volume on disappointment over divi - one of the stock's main attractions

** Co signals it will cut its divi in 2015 after it reports lowest annual profit in 8 yrs, hit by fierce industry price war

** Stock, down 1.1 pct, among top fallers on a 0.9 pct firmer FTSE 100 & 2nd most actively traded stock on index, with half of its 90-day daily avg volume having gone through

** Share (LSE: SHRE.L - news) price weakness comes in spite of some expectation of a divi cut going into earnings

** Stock had briefly hit 9.5-mth highs on Tues on sales growth pick-up at Ocado - with which it has online contract

** Despite profit slump co is paying a total divi of 13.65p for FY, up 5 pct; some analysts questioning why it is not cutting divi sooner (RM (LSE: RM.L - news) : tricia.wright1.thomsonreuters.com@reuters.net)