BUZZ-Standard Life: shares jump 4 pct on 2014 profits
** Standard Life (LSE: SL.L - news) leaps 4 pct to highest since early Dec after 2014 results show 19 pct jump in operating profit to 604 mln pounds.
** Strong performance comes despite drop in annuity sales due to pension reform, hitting UK life insurers
** Lewis Sturdy, dealer at London Capital Group, says: "their asset management focus is helping to offset the changes to the annuity market"
** Standard Life pays divi of 17.03p. Eamonn Flanagan at Shore Capital reiterates "hold" recommendation, highlighting firm's income attractions, "which we view as relatively safe" (RM (LSE: RM.L - news) : carolyn.cohn.thomsonreuters.com@reuters.net)