BUZZ-Street View: Dixons Carphone

** A profit warning driven by soft mobile market sent British electrical goods & mobile phone retailer shares down 23% on Thursday

** The plunge has prompted analysts to lower forecasts, slash TPs and downgrade the stock -- Canaccord Genuity (Frankfurt: A0B6V4 - news) cuts TP by 54 pct, HSBC by 51 pct, Barclays (LSE: BARC.L - news) by 42 pct, Credit Suisse (IOB: 0QP5.IL - news) and Liberum by 30 pct

** Dixons Carphone (Frankfurt: CWB.F - news) cut profit outlook blaming tougher conditions in mobile market as customers keep handsets longer

** Stock up 3 pct on Friday, bringing YTD losses to 47%

REACTIONS FOLLOWING THE SELL-OFF:

** "The speed at which management's expectations have unraveled and the scale and multi-pronged nature of the downgrade make it difficult to envisage this being a one-time adjustment," Canaccord Genuity says and cuts the stock to "hold"

** HSBC also reduces to "hold", says uncertainty remains high as to whether changes (soft mobile market) are cyclical or structural

** Liberum says that for FY 2018, much depends on the success of the upcoming iPhone 8, longer-term there are structural pressures which co must navigate

** Barclays sees H1 challenging -- with the iPhone 8 not released and ongoing margin pressure

** However the IP8 cycle is likely to provide a tailwind in H2, broker adds, as many Apple (NasdaqGS: AAPL - news) users are in need of an upgrade, regardless of the quality of IP8