BUZZ-William Hill: hurt by FY results, in-line FY 2019 guidance
** Shares of William Hill Plc down ~2.7 pct after co reported lower FY adjusted operating profit, hurt partly by higher costs to expand in the U.S.
** Co's outlook for 2019 is in line with market expectations
** Stock among biggest decliners in FTSE Mid 250 index
** Peel Hunt says profits to fall sharply in 2019
** Says results were "no surprise"; trading remains something of a "sideshow"
** Brokerage Davy says: "Outlook comments are qualitative but suggest confidence in starting to deliver strategy"