Yahoo Finance Arty party: Carsten Höller creates The Prada Double Club pop-up in Miami
Ain't no party like an art-world party. So it's perhaps no surprise that Swiss-based German artist Carsten Höller's ephemeral pop-up, The Prada Double Club, should prove to be such an after-hours mega hit during this year's Miami Beach Art Basel and Design Miami fairs.
The three-night art installation-cum-club, which concludes on the 7 December, was staged to coincide with the opening of Prada's new store in the Miami Design District. On the opening night queues formed outside the Wynwood District venue, a 1920s film studio complex that was formerly an ice factory.
It's the suitably neon sequel to the hugely successful "guerilla" Double Club which the artist - known for his playful immersive installations - opened with Fondazione Prada in North London in 2008.
Höller's Miami version offered two worlds, inspired again by Congolese and Western culture. The former was represented as a sprawling tropical outdoor paradise with a stage and thatched-bar, while the latter was cast as an indoor monochromatic nightclub, complete with a striped-area by the entrance designed for selfie-fanatics.
"I want guests to feel like they are the only element of colour in the monochromatic side that has only greys, blacks and whites, as if a foreign element in a black and white movie - and to feel pale in the hyper-polychromatic other side, where the tropics hit a bit too hard," explains Höller.
A super stylish melee drawn from the art, fashion and design worlds - from Hans-Ulrich Obrist to Rita Ora, Dasha Zhukova to Virgil Abloh, Ricky Martin to David Adjaye, and of course a scattering of models - partied until the early hours. Wyclef Jean performed on the opening night, alongside Miami-based South American and Caribbean bands.
The Prada Double Club's final night is 7 December, 71 NW 14th Street, Miami; prada.com
