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When it comes to mascara, many beauty enthusiasts tend to stick to a few loyal favourite products, rarely venturing away from tried-and-true formulas that actually work. Many of these must-have mascaras end up with a cult following in the process, and legions of fans who will shout from the rooftops about why their pick is the best.
L’Oréal is one brand whose lash-defining products have become a favourite among makeup artists and beauty gurus alike, and with a celeb-approved formula and an affordable price point, what’s not to love?
SHOP IT: Amazon, $7 (originally $9)
It boasts both volumizing and lengthening properties to deliver feathery soft lashes, without any flaking, smudging, or clumping. An hourglass-shaped wand grabs hold of even the tiniest lashes, to lift and separate for a defined look every time, and according to the brand, it’s so popular that one tube of this mascara is sold every five seconds in the United States.
As a fan-favourite product, this affordable mascara is a great addition to any makeup kit, but right now it’s an even bigger steal thanks to Amazon Canada’s early Cyber Monday sale. Normally retailing for $9, it’s on sale now for just $7.
Why shoppers love it
Backed by a whopping 28,000 customer reviews and a 4.3-star rating, this mascara is definitely worth checking out if you’ve yet to give it a try.
“I was tired of spending $30+ of high end mascara. This one, I personally feel, is better than the "holy grail" one I was using for years before,” reads one review. “The brush is nice and soft. The formula absolutely doesn't flake, doesn't clump, and it lengthens so nicely.”
“This is one of the best mascaras I have ever tried, it provides length AND volume while still coming off with ease at the end of the day. I've noticed it does make my lashes longer than other mascaras and I love that it doesn't have a really thick wide brush, it makes it a lot easier to apply!” reads another.
In addition to being a cult-favourite product among shoppers, the Voluminous Lash Paradise mascara is also known for being an affordable dupe for Too Faced’s $33 Better Than Sex Volumizing Mascara.
“Love this mascara and it really is very similar to the 'Better Than Sex' mascara from Too Faced,” revealed one reviewer. “Builds up volume and adds length as well. I'm normally addicted to the L'Oréal Voluminous mascara but I think I might have found a new favourite. Try it for yourself!”
At just $7 as part of this weekend’s early Cyber Monday deals, you can't go wrong with this award-winning mascara. You can also shop a selection of other top-rated beauty must-haves on sale for up to 30 per cent off, but only for a limited time.
The reviews quoted above reflect the most recent versions at the time of publication.