Louise Hill founded GoHenry, the debit card for kids, after one of her friend’s children accidentally bought a real truck instead of a toy one on an online store with his mum’s card.
First coming up with the fintech idea in a curry house in London, the company now has more than two million users in the UK and US, doubled its revenues during the pandemic to $42 million and recently acquired French firm Pixpay.
In this episode we talk about:
The importance of teaching kids about money, including how to use cards
How the cashless society is leaving children behind
The success - and failures - of early marketing efforts
The importance of trusted partners when trying to expand a small business
Why GoHenry’s using different strategies to enter international markets
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