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CHANGES IN MARIMEKKO’S MANAGEMENT – DAN TRAPP APPOINTED CHIEF SALES OFFICER AND SANNA-KAISA NIIKKO CHIEF MARKETING OFFICER

Marimekko Oyj
·3-min read

Marimekko Corporation, Stock Exchange Release, 8 October 2020 at 8.30 a.m.

CHANGES IN MARIMEKKO’S MANAGEMENT – DAN TRAPP APPOINTED CHIEF SALES OFFICER AND SANNA-KAISA NIIKKO CHIEF MARKETING OFFICER

Dan Trapp, 45, has been appointed as Marimekko’s Chief Sales Officer (CSO) and a member of the Management Group. He will start in the position on 2 November 2020.

Dan Trapp moves to Marimekko from the position of Salomon’s Global VP Apparel & Gear, where he was also a member of the Executive Committee. He has extensive international experience in sales and commercial leadership roles in global apparel and sporting goods companies and his expertise ranges across distribution channels and models as well as go-to-market strategies.

Further, Sanna-Kaisa Niikko, 34, has been appointed Marimekko’s Chief Marketing Officer (CMO) and a member of the Management Group. She will start in the position on 8 October 2020.

Sanna-Kaisa Niikko has a long career at Marimekko, most recently serving as Global Creative Brand Marketing Director leading Marimekko’s visual communications, social media and community engagement, public relations and brand collaborations. She originally joined Marimekko in 2005 and has held numerous positions in Marimekko’s marketing and sales organizations both in Finland and internationally.

Morten Israelsen, Marimekko’s Chief Sales Officer (CSO) and member of the Management Group, will leave his position on 16 October 2020. The end of the employment was agreed by mutual consent.

“I am very happy to have Dan Trapp and Sanna-Kaisa Niikko join Marimekko’s Management Group. The global fashion industry is in disruption accelerated by the coronavirus pandemic: consumers’ values and purchasing behavior are changing and the fashion business model is transforming, driven by digitization. With disruption come also new opportunities and we firmly believe that our strategy is strongly positioned to capture the long-term growth opportunities for the sustainable, timeless and unique Marimekko lifestyle that the aforementioned industry megatrends support. Dan and Sanna-Kaisa will both have integral roles in this joint journey, leading and developing Marimekko’s sales and marketing to grow our global customer community and engagement as well as strenghten our omnichannel experience in this transforming reality,” says Tiina Alahuhta-Kasko, Marimekko’s President and CEO. “I would also like to extend my warmest thanks to Morten Israelsen for his time with Marimekko, during which we have successfully broadened our customer group around the world.”

Photos: https://mediabank.marimekko.fi/l/tjKWXTzN2SHx


MARIMEKKO CORPORATION
Corporate Communications

Anna Tuominen
tel. +358 40 5846944
anna.tuominen@marimekko.com

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Nasdaq Helsinki Ltd
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Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2019, brand sales of the products worldwide amounted to EUR 251 million and the company's net sales were EUR 125 million. Roughly 150 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 450 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com