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Chipotle divides customers with all-new limited-edition product: ‘I wish I could forget I saw this’

·2-min read

Thanks to Chipotle, we officially live in a world where cilantro soap exists.

The is cilantro good argument is one of the classic food debates of our time — right up there with is a hot dog a sandwich and are Pop-Tarts ravioli.

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Some foodies (this editor included) love cilantro, while others despise it. In fact, plenty of cilantro naysayers can trace their disdain back to a genetic predisposition, which, for some people, makes the herb taste like soap.

Chipotle is leaning heavily into that opinion with its latest limited-edition product, a literal bar of cilantro-scented soap. The product, which sold out within days of its release, was priced at $8. 

“Don’t eat the soap,” Chiptole joked in its Dec. 2 tweet announcing the item. 

At the moment, it’s unclear if Chipotle will re-stock its cilantro soap supply. But that hasn’t stopped social media users from debating the product. 

As with anything cilantro-related, there are plenty of haters. 

“I wish I could forget I saw this,” one Twitter user wrote

“Why would anyone even [want] this?” another asked

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Meanwhile, others were quick to defend it. Plenty seemed excited by the idea and wished it was still in stock. 

“I think I know what I want for Christmas,” one user wrote.

“Brilliant idea,” another added

It’s not the first time Chipotle has leaned into internet absurdity to promote its brand. Since joining TikTok in 2019, the brand has used its social media presence to spark wild online debates — including whether or not you can make a fork out of a tortilla

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The post Chipotle is making cilantro-scented soap, and customers are very, very divided appeared first on In The Know.

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