Yahoo Finance Chloé launches IWD capsule collection with Unicef
Today, to mark International Women’s Day, Chloé has launched a capsule collection with Unicef in the fight for gender equality. This second collaboration between Chloé and Unicef is in aid of the Girls Forward initiative, which was launched in 2019.
Originally planned to be a three-year long partnership, this has now been extended through to 2023, as the brand and charity work towards their mutual goal of gender equality worldwide by providing support for 6.5 million adolescent girls.
Comprising a T-shirt, a vibrant scarf, a bracelet, necklace and pins with a graphic medallion, as well as a soft, heart-shaped printed pouch, the designs feature an artwork by Natacha Ramsay-Levi depicting a gesture of holding hands, symbolising girls helping other girls to advance forward.
The collection has been officially certified by the World Fair Trade Organisation, and has seen Chloé join forces with four fair-trade suppliers to create the items:
1 The Mumbai-based social enterprise Creative Handicrafts has been enlisted for the ready-to-wear collection, supporting its mission to empower disadvantaged women, with profits reinvested to benefit female makers.
2 Recycled-brass jewellery pieces have been made by hand using traditional Tunisian techniques by women who have survived violence. The women are trained by the organisation SeeMe, which secures a workplace for themselves and, in turn, a future for their families.
3 The Milan-based not-for-profit company Cooperativa Alice, which made the leather goods, is on a mission to build an inclusive society that empowers individuals and supports sustainable development through craftsmanship and ethical work practices.
4 Lastly, Cocccon has produced the fashion accessories. The social entrepreneurship project uses an organically produced silk with the secondary purpose to improve biodiversity in the Jharkhand region of India.
This endeavour towards equal opportunities echoes the spirit of Chloé’s founder Gaby Aghion, who once said: “To all women, I always say, you must dare.”
The Chloé IWD collection, from £40 (with 100 per cent of revenues donated to Unicef), is available on www.chloe.com. Follow Unicef on Twitter and Facebook.
