Cholula wants to give one lucky fan a lifetime supply of hot sauce -- but in order to be eligible, you must be willing to pledge your allegiance to the brand in a major way.
Ahead of National Hot Sauce Day, the popular brand is partnering with celebrity chef Aarón Sánchez, part-owner of Daredevil Tattoo in New York City, to launch the ultimate giveaway. On Wednesday, January 22, fans and daredevils alike will have the chance to receive one of five exclusive free tattoos inspired by Cholula. The brave souls who go through with getting the spicy ink will be entered in a contest for free Cholula for life.
"We are excited to kick off our new partnership with Aarón in such a permanent way," Maura Mottolese, CEO of The Cholula Food Company, said in a press release. "Together we have some of the most passionate fans in the world, and we're thrilled to show that we're just as committed to them."
And if you don't live in New York, don't fret. The company is also offering one fan the opportunity to visit the Big Apple and meet Sánchez and the Daredevil team as well as get a new tattoo. All you have to do is comment on Cholula's “Cholula x Aaron Presents” Instagram post right now for your chance to win.
Take a look at these tattoos with touching backstories: