Shares of media giant Comcast jumped 4 percent on Thursday after announcing a bid to buy key assets from 21st Century Fox. The stock was also on track for its biggest one-day gain since December 2017.
Comcast, the parent company of NBCUniversal, said Wednesday it would pay $65 billion for Fox's movie studios, stakes in Hulu, Sky and Endemol Shine Group, as well as networks FX, Star TV and National Geographic. The shares are still down 17 percent this year on concern it may be overpaying for assets, but investors appeared to be rethinking that on Thursday.
The bid puts Comcast on a collision course with Disney, who agreed to buy those same assets for $52.4 billion in December, turning down an earlier offer from Comcast. Disney shares rose more than 2 percent and were the best performers on the Dow Jones industrial average . Fox's stock, meanwhile climbed 1.4 percent.
John Janedis, an analyst at Jefferies, said in a note that buying Fox would be "immediately accretive" to Comcast's free cash flow and earnings per share, noting it would boost both metrics by mid-to-high single-digit percentage points. He also said Comcast addressed some of the regulatory concerns initially raised by Fox, "making it difficult for FOXA's Board to continue to move ahead with the DIS offer in its current form."
"CMCSA's letter to the FOX Board noted that its deal is as likely, if not more, to receive regulatory approval than the DIS bid, with no meaningful difference in timing. This view is partially driven by the large int'l exposure of the FOX/Sky assets as well as slightly less overlap among domestic businesses relative to DIS," Janedis said.
The news comes a day after a judge approved AT&T 's acquisition of Time Warner for $85 billion. Last year, the Justice Department sued to block the merger, arguing it would potentially lead to higher prices for the consumer.