Comet has launched its widely anticipated firesale as administrators move to wind down the failed retailer ahead of store closures as early as next week.
Comet, which is being run by administrators Deloitte , announced the "massive stock liquidation" on its website today.
The sale is in-store only, and the website currently only offers a question and answer page, store locations and confirmation that gift cards will be accepted during the sale.
Many customers lined up outside comet stores hoping to pick up a bargain.
Twitter: Kabir - Comet sale has started and its madness #comet http://t.co/bdtyYsr2
But several criticised the discounts as offering little more than 10pc to 20pc off items.
Twitter: Clare - Just rushed out to the #Comet sale hoping to pick up a new laptop. What a waste of time, if you are thinking of going don't, only 10% off!!
Twitter: Rhys Spencer - Just found my netbook in the sale. £30 more than it was when I bought it over a year and a half ago. Sort it out #Comet
Twitter: Gerard McDonagh - Lame liquidation by #Deloittes at #Comet . Not 30% off. Generally 10% :-PI'd rather pay the extra for a years guarantee.
Comet also warned customers that it is no longer providing refunds, and any goods ordered but not paid for prior to administration will not be delivered.
The sale follows suggestions that staff at the collapsed chain could have the chance to join a rival after Dixons outlined plans to take on seasonal staff.
The owner of PC World and Currys has delayed its normal Christmas recruitment drive, when it expects to take on an additional 2,000 seasonal shop staff, to offer Comet staff the opportunity to join the business.
Comet was placed into administration on Friday and gift vouchers for the stricken electrical retailer suspended on Saturday. The temporary ban was lifted on Tuesday.
Deloitte has been searching for a buyer for Comet's 236 shops since last week, but reports today suggested stores could start to close next week.
The Comet website this morning
The high street electricals market in the UK has come under huge pressure as cash-strapped shoppers put off purchases of big-ticket items such as TVs (Taiwan OTC: 8264.TWO - news) and large appliances.
A Deloitte spokesman said of the sale: "The discounts are gentle. It's not a hard sale, "adding: "We are not commenting on market speculation about store closures."