Reckitt, whose products include Gaviscon and Dettol handwash, said its health and hygeine products had performed strongly last year and it signalled a bigger footprint in this area in future.
The FTSE 100 business said that the health and hygeine business will account for 72pc of its revenues - it currently stands at around 68pc - by 2015, a year earlier than previously targeted.
Reckitt's move to up the share of its revenues from these products comes after the company on Tuesday inked a £308m deal to to sell cough, cold and pain-relief drugs in Brazil and Mexico, marking a further step away from its roots as a maker of household cleaning products such as Cillit Bang.
Consumer companies like Reckitt are upping their presence in emerging markets as trading in Europe stutters. Reckitt said on Tuesday that it continued to witness "difficult market conditions" in many parts of Europe and revenues in the region fell 3pc at actual exchange rates.
But, it added that its business delivered improving performance throughout the year, partly due to a higher incidence of flu. Goods like Durex condoms and Strepsils throat tablets performed strongly. New Airwick air freshener products also sold well.
Turnover in Latin America and Asia Pacific rose 5pc last year while in other emerging markets, sales rose by 3pc. Total (NYSE: TOT - news) annual revenues inched up to £9.6bn from £9.5bn last time while pre-tax profit was flat at £2.4bn. Reckitt said that this year, it is looking to increase revenues by between 5pc and 6pc.
"We are laying the foundations for Reckitt Benckiser to succeed in a world where health and hygiene play an increasingly important role in terms of both economic and social development," said Rakesh Kapoor, Reckitt chief executive.
"While much has yet to be done and markets remain challenging, we approach 2013 with the confidence that we have the right strategic focus, the right organisation and culture, and with the right innovation platforms," he added.
Andrew Wood, an analyst at Bernstein, kept his "outperform" rating on Reckitt in light of the results. "It seems that 2013 is going to be another strong and exciting year. Reckitt seems to be recovering its vigour and swagger," he said.