Consumer spending failed to recover in August and September and has remained well below last yearâs level even in areas with low numbers of Covid-19 cases, with âpotentially devastatingâ consequences for businesses, research has found.
Analysis of bank account data by the Institute for Fiscal Studies suggests that spending was 10 per cent down across the country. The prevalence of coronavirus in each region had no apparent impact on peopleâs willingness to spend money, the IFS said. Â
While there was little regional variation, there were stark differences between the experiences of the wealthiest and poorest households.
Those in the top fifth of incomes have seen their bank balances rise since the first lockdown began in March as restrictions have limited spending on goods such as restaurant meals and holidays.
Well-off households cut spending on goods and services that were substantially affected or shut completely by 41 per cent, resulting in âforced savingâ, according to the reportâs authors.
By contrast, those in the bottom fifth saw their financial position deteriorate with outgoings exceeding income by Â£170 per month on average between March and September â equivalent to 14 per cent of this groupâs income.
âOn average, richer households have accumulated savings faster than normal whereas poorer households have run them down or accumulated debts,â said Tom Waters, a senior research economist at IFS and an author of the report.
Concerningly for the government, spending has shifted and people do not appear to be returning to their previous habits.
Spending on groceries and takeaways has plateaued at about 10 per cent and 60 per cent higher respectively than in 2019 . Meanwhile people are spending around 20 per cent less in restaurants, 60 per cent less on holidays, and 30 per cent less on transport. Such changes are likely to have big implications for jobs in those sectors.
âThe recovery in consumer spending initially seen following the easing of lockdown appears to have stalled, and spending in certain sectors remains well below levels seen in previous years with little change since the end of July,â said Alex Davenport, a research economist at IFS.
âThis will have potentially devastating consequences for businesses in those sectors, and is true nationwide, even in areas where Covid-19 prevalence is still relatively low.â