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Could Wayfair Inc (NYQ:W) be a turtle trade?

Ever since the 1980s, when the now-infamous "Turtle Traders" beat the market with simple strategies based on breakouts to new high prices, momentum investing has been shown to be a very profitable strategy.

In fact, many academics now agree that ‘momentum’ is one of the most powerful drivers of returns in financial assets’.

With this in mind, shares in Wayfair Inc (NYQ:W) have been in an uptrend in recent months, showing strong price momentum. The question now for investors is whether that price strength will continue.

Knowing exactly what drives relative strength in share prices can help you find profitable momentum trades.

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GET MORE DATA-DRIVEN INSIGHTS INTO NYQ:W »

How has the Wayfair Inc (NYQ:W) share price performed?

In terms of relative price strength the stock has performed well against the market over the past year:

Relative strength is a useful tool in the armoury of technical traders and investors. It’s an instant measure of how a stock has performed in comparison with a benchmark.

And while there are no certainties about which way a stock will move next, research shows that price trends like this often persist.

Studies by leading experts on momentum show that stocks with the strongest price strength tend to keep up the pace for anywhere up to one year as investors increasingly buy in to them.

What does this mean for potential investors?

Wayfair Inc is currently among the stocks with the strongest six-month and one-year relative price strength in the market. But momentum on its own is no guarantee of future returns.

To get a better idea about whether this momentum will continue, it's worth doing some investigation yourself. Indeed, we've identified some areas of concern with Wayfair Inc that you can find out about here.

Alternatively, if you'd like to find more shares with strong price momentum, you can find them on this Positive Momentum screen.