Crypto.com’s CRO Surges as It Launches World Cup NFTs With Coca-Cola

Crypto.com’s CRO token (CRO) is gaining in value Monday on the back of news the exchange is teaming up with Coca-Cola to launch a series of non-fungible tokens (NFT) celebrating the 2022 FIFA World Cup in Qatar.

CRO climbed as much as 10% after the press release hit, and though it slipped to a 8.5% advance at press time CRO remains one of the top performing digital assets on the day.

However, CRO remains lower by about 50% over the past month in the FTX-related crumbling in the cryptocurrency markets. CRO is down nearly 90% year over year.

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Crypto.com said it would be hosting on its blockchain 10,000 NFTs created by Coca-Cola and digital artist GMUNK. The NFTs were produced by tracking via so-called “heatmaps” the in-game movements of players during matches at the Qatar World Cup.

Fans can buy the NFTs after they sign up for a Crypto.com NFT platform account. For a chance to win a Coca-Cola “Piece of Magic” NFT, fans can register on Coca-Cola’s fanzone website.

“This year’s FIFA World Cup will be the first to leverage Web3 technology,” Steven Kalifowitz, chief marketing officer at Crypto.com, said in the release. “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain. Together we are creating a completely new form of memorabilia.”