Yahoo Finance Cyndi Ramirez-Fulton is modernizing the self-care experience through her brand, Chillhouse
Cyndi Ramirez-Fulton wants to modernize self-care practices both in and out of the home with her brand, Chillhouse—a spa complete with a nail salon and cafe, with its own wellness line to boot. The spa opened its first location in 2017 in New York City’s SoHo neighborhood, and has since expanded to Paris.
As a first generation Colombian-American whose mother was an esthetician that went from having a single chair at a salon to growing her business to having three spas at one point, Ramirez-Fulton’s goal with Chillhouse (@chillhouse) was to make wellness accessible to a community of people that hadn’t been catered to in the industry before. “I watched [my mother] grow her businesses, but I felt like there was just always something missing for me and my generation,” explains the founder. “I sought out the change. This industry that I knew and grew up in, [I wanted to] make it fun, accessible, light and really for the modern-day consumer.”
Chillhouse is an affordable, attainable spa destination and one-stop-shop for manicure and pedicure services, massages, and facials. The spa also boasts an infrared heat room and a wellness cafe that serves up coffees, matchas, and lattes.
But it doesn’t stop there. The brand also offers at-home self-care treatments, including their On the Mend kit, which is an “instant mani makeover” that comes with a crystal nail file and a nail repair serum to help restore and repair manicured nails on-the-go.
While Chillhouse offers some standard spa treatments, what sets the brand apart is its affordability, attainability, and the community it aims to support. In fact, early on, Chillhouse got calls from big brands like Nike and H&M wanting to partner with the spa because it represented a whole new demographic of people who could engage in wellness and self-care.
“We were finally speaking to a whole new community of people that can actually have access to services in an industry that notoriously really only catered to wealthy individuals,” shares Ramirez-Fulton. “The fact that I am Latina, I just kind of represent an entirely different individual than the wellness industry has seen before. I think [that] really helped open up our doors and make ourselves appealing to a much larger community than the wellness industry has ever really seen before.”
And it’s this community that Ramirez-Fulton wants to continue to show up for. “We really wanna be inclusive and think about where our products can reach people that may not have access to luxury spas,” explains the founder. “How do we make sure that they feel like they can still have that moment of chill?”
Beyond its products and services, Chillhouse helps create a less stressful world through its mental health advocacy. The brand launched 1% for a Chiller World, which has Chillhouse commit one-percent of proceeds to support mental health organizations.
Chillhouse may have hit the sweet spot of providing a modernized, attainable spa experience for a group of people who may not otherwise have had access to luxury spaces and treatments, but Ramirez-Fulton admits that she has her sights set on being a full-blown lifestyle brand. “I don’t wanna stop at self-care or beauty or wellness. I want to be a lifestyle brand that really elicits a feeling of wellbeing and self-care and doing good for yourself,” she explains. “But I think for now, we wanna hone in on how we are present for you at home when we can’t be there for you in person.”
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