MILAN — “Twin Peaks” fans may have a reason to tune into the upcoming Milan design fair Salone del Mobile.
For its 62nd edition, its organizers tapped film director David Lynch to provide a narration and reflection on the production of interiors. “Interiors by David Lynch. A Thinking Room,” was designed by Lynch and his team and will be set in central pavilions 5 and 7 of the set at the Rho Fiera trade grounds.
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The curator of the project is Antonio Monda, a friend of the filmmaker, as well as a writer, professor at New York University’s Tisch School of the Arts and former artistic director of the Rome Film Festival. At a press conference in Milan on Tuesday, Monda highlighted that Lynch has been designing furniture for more than 20 years.
“When my friends at Salone del Mobile involved me, I immediately thought of him.”
Monda explained further that the space will be draped in blue velvet, “in which one can become lost and find oneself again.”
The trade fair’s president Maria Porro said they chose Lynch, famous for films like “Mulholland Drive” and “The Elephant Man,” because of his ability to transport viewers into “a mysterious and disturbing different world.”
Lombardini22, a Milan-based studio, which has worked on various green projects, as well as hospitality endeavors, designed the positioning for the 538 square feet within the fair. The firm also envisaged a fresh layout for a massive event: instead of a perfect grid scenario, pavilions will host brands in front-facing format in a more open form in order to improve visibility for visitors.
In addition to designing furniture, Lynch also designed Silencio, a Paris-based members club founded in 2011 and dedicated to creative communities.
Back in full swing, Salone del Mobile.Milano will take place April 16 to 21 and expects to welcome more than 1,900 exhibitors, in line with last year, Porro told WWD during a preview released January. At the six-day fair, more than 300,000 visitors are expected from key markets Europe, the U.S., and China, as well as Saudi Arabia, India and the Far East.
Other main exhibits include the 25th anniversary tribute to SaloneSatellite, which was founded by Marva Griffin Wilshire in 1998. SaloneSatellite was one of the first events to propel the work of young designers under a global spotlight. The event rapidly became a prime networking opportunity for talent scouts, businesses and the best of the industry’s up-and-coming designers. Griffin Wilshire has remained at the helm as curator since its inception, putting forth the work of under-age-35 creators. Salone organizers will celebrate the anniversary with a large exhibition at Milan’s main museum Triennale Milano between April 16 and 28, at which designers will present their most recent projects.