NEW YORK, December 01, 2021--(BUSINESS WIRE)--Sergio Alvarez is a performance marketing expert, digital attribution leader, Member of Forbes Business Development Council, and CEO and Founder of Ai Media Group. In his recent article on Forbes, Sergio speaks about how new Digital Privacy Laws will impact your marketing.
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"If you think you can work around these changes and still use your previous method of attribution for digital marketing, think again, or prepare to lose money. It really is as simple as that. Businesses that insist on sticking to their tunnel-visioned form of attribution will start to see less successful campaigns very soon; without holistic attribution capabilities, they may not even know where to start to claw their way back."
Sergio’s featured article on Forbes.com helps to shed light on some of the recent changes that have taken place in the digital landscape as it pertains to tracking, how tech giants such as Facebook and Google have responded to these changes, and Sergio shares what marketers can do in this new landscape to ensure success.
About Ai Media Group:
Founded in 2008, Ai Media Group is a tech powered, performance driven digital ad agency with industry-leading capabilities to drive sales and leads. Ai Media Group has a history of delivering greater return on ad spend by leveraging its proprietary ad attribution technology and media buying expertise. Ai helps clients across many verticals understand, in real-time, specific details of the online customer journey, from first online exposure all the way to final purchase.
About Forbes Business Development Council
Forbes Business Development Council is an invitation-only organization for senior-level sales and business development executives. Members are selected based on their depth and diversity of experience, then invited to enjoy an array of benefits including a private forum for discussion and collaboration, the opportunity to share insights via Community Voice on Forbes.com, exclusive product and service partnerships and concierge-level support.
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SVP Marketing and Business Development