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DJ Steve Aoki makes first venture into the metaverse

Sean Dickens
·2-min read

American DJ Steve Aoki has entered the metaverse by inviting the ever-expanding Sandbox community to become his ‘neighbour’ within the virtual environment.

Starting today, users within The Sandbox can purchase land next to Aoki’s plot within The Sandbox – named ‘Aoki’s Playhouse‘ – and own the land next to his.

The DJ, who has recently began sporting a Bored Ape Yacht Club NFT as his Twitter profile picture, invited users to the land sale with a tweet saying “won’t u be my neighbor???” to his 8.2m followers.

Part of an expansion of Snoop Dogg‘s native plot – the ‘Snoop Dogg Mansion‘ – ‘Snoopverse Wave 2’ will enable owners of the land to participate in concerts and interactive experiences with the DJ and have the bragging rights for a somewhat prestigious piece of digital land within The Sandbox.

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The plots of land are also located close to the land occupied by Supducks, an NFT project featuring a colourful selection of 10,000 ducks.

The five plots are now open for auction on OpenSea, with bids ranging from $11k to $80k already placed on the highly-desirable ‘parcels’ of land.

Steve Aoki’s venture into the metaverse is part of ‘Snoopverse Wave 2’ and introduces five additional estates to the expansive plot

Much like the three plots that each sold for a collective $1.23m in ‘Wave 1’ of Snoop Dogg’s land auction, Aoki’s land auction is expected to fetch a higher price from bidders based on the location of the plots and their proximity to ‘Aoki’s Playhouse’.

Aoki’s venture into the metaverse follows in the footsteps of Snoop Dogg, who revealed his ‘mansion‘ in September alongside the lead of global brands such as Adidas Originals and others interested in owning and expanding into ‘digital land’.