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Does Direct Line Insurance Group plc’s (LON:DLG) PE Ratio Signal A Buying Opportunity?

This article is intended for those of you who are at the beginning of your investing journey and want to begin learning the link between Direct Line Insurance Group plc (LON:DLG)’s fundamentals and stock market performance.

Direct Line Insurance Group plc (LON:DLG) trades with a trailing P/E of 11x, which is lower than the industry average of 16.4x. Although some investors may jump to the conclusion that this is a great buying opportunity, understanding the assumptions behind the P/E ratio might change your mind. Today, I will break down what the P/E ratio is, how to interpret it and what to watch out for. View out our latest analysis for Direct Line Insurance Group

Demystifying the P/E ratio

LSE:DLG PE PEG Gauge June 21st 18
LSE:DLG PE PEG Gauge June 21st 18

The P/E ratio is a popular ratio used in relative valuation since earnings power is a key driver of investment value. It compares a stock’s price per share to the stock’s earnings per share. A more intuitive way of understanding the P/E ratio is to think of it as how much investors are paying for each dollar of the company’s earnings.

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P/E Calculation for DLG

Price-Earnings Ratio = Price per share ÷ Earnings per share

DLG Price-Earnings Ratio = £3.49 ÷ £0.318 = 11x

The P/E ratio itself doesn’t tell you a lot; however, it becomes very insightful when you compare it with other similar companies. We preferably want to compare the stock’s P/E ratio to the average of companies that have similar features to DLG, such as capital structure and profitability. A common peer group is companies that exist in the same industry, which is what I use. At 11x, DLG’s P/E is lower than its industry peers (16.4x). This implies that investors are undervaluing each dollar of DLG’s earnings. Therefore, according to this analysis, DLG is an under-priced stock.

A few caveats

Before you jump to the conclusion that DLG is the perfect buying opportunity, it is important to realise that our conclusion rests on two assertions. Firstly, our peer group contains companies that are similar to DLG. If this isn’t the case, the difference in P/E could be due to other factors. For example, if you compared lower risk firms with DLG, then investors would naturally value it at a lower price since it is a riskier investment. The second assumption that must hold true is that the stocks we are comparing DLG to are fairly valued by the market. If this is violated, DLG’s P/E may be lower than its peers as they are actually overvalued by investors.

What this means for you:

You may have already conducted fundamental analysis on the stock as a shareholder, so its current undervaluation could signal a good buying opportunity to increase your exposure to DLG. Now that you understand the ins and outs of the PE metric, you should know to bear in mind its limitations before you make an investment decision. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I urge you to complete your research by taking a look at the following:

  1. Future Outlook: What are well-informed industry analysts predicting for DLG’s future growth? Take a look at our free research report of analyst consensus for DLG’s outlook.

  2. Past Track Record: Has DLG been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of DLG’s historicals for more clarity.

  3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.


To help readers see pass the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned.