DRIcore SMARTWALL(R) to be "Game-Changer" for Basement Renovations

TORONTO, ONTARIO--(Marketwired - Jan 21, 2014) - DRIcore Products is launching SMARTWALL®, a revolutionary all-in-one basement wall system that dramatically decreases basement finishing time. Professional contractors and homeowners can install DRIcore SMARTWALL® in a few simple steps, completing basement renovations as much as five-times faster than conventional basement finishing methods.

The time savings are realized through DRIcore SMARTWALL®'s unique engineering, which combines framing, insulation, drywall and a vapour barrier into 2 foot x 8 foot wall panels. The light, 30-pound panels include several distinct features:

• integrated wire channels (two vertical and three horizontal)

• patented micro bevel edge detail, which eliminates the need for traditional taping and mudding, and

• a tongue and groove system that allows DRIcore SMARTWALL® panels to easily lock together.

"Lack of time and inconvenience are two reasons Canadian homeowners are reluctant to tackle a basement renovation, even though they need the extra space," says Jason Haupt, President of DRIcore Products. "Building off the success of our Subfloor product, we realized there was a tremendous opportunity to further simplify basement renovations with all-in-one wall panels."

SMARTWALL® is unlike any other product currently available in the Canadian market and DRIcore Products invested several years and over $1M to develop DRIcore SMARTWALL®.

The panels bypass many of the common hold-ups associated with basement finishing, both for homeowners and for professional contractors. Using a tongue and groove system, DRIcore SMARTWALL® panels easily lock together. The micro-beveled edges are easily seamed with DRIcore Patch Pro, a specially formulated compound. The panels are pre-primed and ready for final paint. Once complete, the insulated basement walls can help homeowners reduce their home heating costs and realize greater energy efficiencies.

Bryan Baeumler, President of Baeumler Quality Construction and popular HGTV star of Leave It to Bryan, House of Bryan, Canada's Handyman Challenge and Disaster DIY, is a spokesperson for DRIcore Products.

"I've worked on hundreds of basement renovation projects and DRIcore SMARTWALL® truly will be a game-changer for basement finishing. For professional contractors, DRIcore SMARTWALL® makes good business sense by reducing the time it takes to complete a job and increasing productivity and profitability. For homeowners and DIYers, the installation process is easy to follow and fast. A typical 20' x 20' room installs in just a couple days."

DRIcore SMARTWALL® panels meet all National Building Code and Electrical Code Requirements. DRIcore SMARTWALL® is available at Lowe's Canada.

About DRIcore Products:

Headquartered in Mississauga, Ontario, DRIcore Products is a Canadian manufacturer specializing in basement finishing solutions. In 2001, the company launched its very successful DRIcore Subfloor product, a floating subfloor manufactured with a high density polyethylene moisture barrier, that allows concrete floors to breathe and is a solution to basement moisture problems. After significant research and development, DRIcore Products introduced DRIcore SMARTWALL® to Canadian markets in the Fall of 2013. The company is privately held and DRIcore Products are sold throughout Canada and in select U.S. markets.