England and Scotland Euro clash earns bumper viewing numbers

Coverage of England and Scotland’s Euro 2020 clash drew an average audience of 13.1 million, becoming the most-watched match of the tournament so far.

A peak of 20 million viewers tuned in to watch ITV’s coverage of the tense goalless draw between the rivals, with a 79% share across the broadcaster and sister channel STV.

The match set a new streaming record for the channel, with 4.8 million streams across ITV Hub and STV Player, it said.

England v Scotland peaked with 20 million viewers – a 79% share of viewing and broke broadcaster streaming records, with 4.8m streams across ITV Hub & STV Player. https://t.co/K4AM3IDJXC pic.twitter.com/2Um5n1ZBEQ

— ITV Press Centre (@itvpresscentre) June 19, 2021

It also becomes the most-watched football match in terms of peak viewing numbers since ITV’s coverage of England’s World Cup semi-final against Croatia in 2018, which earned 27.5 million viewers.

An average of 10.2 million people tuned in to watch England’s Euro clash with Croatia on BBC One on Sunday June 13.

That broadcast set a new BBC iPlayer live viewing record as the game was streamed 3.9 million times, the corporation said.

Gareth Southgate’s England side head into Tuesday’s final match against the Czech Republic on the cusp of qualification.