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England's World Cup success boosts pub sales

England football fans celebrate in a pub. Photograph: Getty Images

Publicans and other retailers are eyeing England’s success in the World Cup as a way to boost sales.

Ahead of the England game against Belgium on Thursday, Greene King, based in Bury St. Edmunds, Suffolk, said that more than half of consumers expect to watch England play in a pub.

“We are starting to see the benefits from the World Cup, as more than half of consumers expect to watch an England game at the pub,” said Greene King  which runs Greene King Local Pubs, Chef & Brewer, Farmhouse Inns and Hungry Horse.

It also brews Greene King IPA, Old Speckled Hen, Abbot Ale and Belhaven Best.

The Bank of England also said that retailers were eyeing the World Cup as a way to not only sell more alcohol but also electrical goods – most like new TVs.

The Bank’s of England’s agents across the UK surveyed 230 companies about their hopes for sales in the coming 12 months after a slow start to the year because of the cold weather.

“Among the factors likely to affect consumer sales volumes over the next 12 months, the World Cup was expected to give a positive sales boost, for example in sales of electronics and alcoholic drinks,” the Bank of England said.

The Royal Wedding and unseasonably warm weather were used to explain the higher than expected rise in retail sales in May when data from the Office for National Statistics showed that sales rose 1.3%, higher than the 0.5% forecast by economists polled by Reuters. But analysts warned that the uplift was likely to be a blip.