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EU clears $35 bln Omnicom, Publicis merger

Reuters - UK Focus

BRUSSELS, Jan 9 (Reuters) - EU antitrust regulators said on Thursday they had cleared the $35 billion merger of U.S. advertising agency Omnicom and French peer Publicis (Paris: FR0000130577 - news) without conditions.

The deal would create the world's biggest advertising agency able to compete better with online rivals such as Google and Facebook (NasdaqGS: FB - news) . Omnicom now ranks second behind leader WPP (Other OTC: WPPGF - news) with Publicis in third place.

"The merged entity would be sufficiently constrained by several competitors, including large international advertising groups," the European Commission said in a statement. "Should the merged entity increase its prices or decrease the quality of its services, customers would have the ability to switch."