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European shares open lower, H&M drops as sales disappoint

(ADVISORY- Reuters plans to replace intra-day European and UK stock market reports with a Live Markets blog on Eikon - see cpurl://apps.cp./cms/?pageId=livemarkets for site in development. See the bottom of the report for more details)

MILAN, May 16 (Reuters) - European shares were lower in early trading on Monday with Hennes & Mauritz among the main losers after disappointing sales growth figures.

By 0705 GMT, the pan-European FTSEurofirst 300 index was down 0.7 percent. Volumes were expected to be thin with the German market closed for a public holiday.

Hennes & Mauritz fell 1.5 percent, making it one of the top losers on the FTSEurofirst, after the Swedish budget fashion retailer reported a 5 percent increase in April sales, below the 9 percent expected by analysts polled by Reuters.

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Prudential Plc (HKSE: 2378.HK - news) also fell 1.6 percent, after Morgan Stanley cut its price target on the stock, although the investment bank kept an "overweight" rating on Prudential.

Telecom Italia (Other OTC: TIAJF - news) bucked a weak telecoms sector to rise 2.8 percent. Italy's biggest telecoms group more nearly tripled the cost cutting target in its business plan.

Today's European research round-up

ADVISORY- Reuters plans to replace intra-day European and UK stock market reports with a Live Markets blog on Eikon (see cpurl://apps.cp./cms/?pageId=livemarkets for site in development). In a real-time, multimedia format from 0600 London time through the 1630 closing bell, it will include the best of our market reporting, Stocks Buzz service, Eikon graphics, Reuters pictures, eye-catching research and market zeitgeist. Breaking news and dramatic market moves will continue to be alerted to all clients and we will continue to provide a short opening story and comprehensive closing reports.

If you have any thoughts, suggestions or feedback on this, please email mike.dolan@thomsonreuters.com.

Mike Dolan, Markets Editor EMEA.

(Reporting by Danilo Masoni; Editing by Sudip Kar-Gupta)