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Everyone on My Instagram Feed Is Buying Dresses From COS, and I Can See Why

·3-min read

When your job is to find emerging trends and show your fellow fashion enthusiasts the must-haves each brand has to offer at that particular moment, you'd assume I'd be an open-minded shopper. This is true to an extent, as very rarely will I disregard wearing a trend before trying it for myself. Admittedly, however, I tend to shop in certain stores for certain things. Take & Other Stories: As soon as I cross its threshold (both in real life or online), I know I'll come away with one of two things: blouses or a pair of jeans. Similarly, Zara is my one-stop-shop for bags and blazers, while Mango serves as my go-to for blazers. Lingerie? Marks and Spencer. Wardrobe staples? Arket. And so on.

The downside is that I'll enter a store with blinders on, seeking out the pieces I usually buy instead of taking in what else is on offer. But I've recently learned the error of my ways… I'm a dress girl through and through, and lately, all of the frocks I've been admiring are from one place: COS.

Previously, I'd have never considered COS a dress destination (my purchases usually involve Breton stripes and jersey), but after discovering these styles, I know I'm going to be hooked on its frocks from here on out. Brittany Bathgate, Karina Marriott and Alexis Foreman are just some of the stylish women who have been wearing COS dresses religiously this season and, naturally, I now plan on joining them.

So keep scrolling to see the dresses influencers are loving right now, then shop my edit of the best COS dresses.

Style Notes: In true COS fashion, Thandi keeps her outfit effortlessly pared-back with basic accessories in a quiet colour palette, allowing her drop-waist dress to take centre stage.

Shop Thandi's dress:

COS Blue Long Pleated T-Shirt Dress (£59)

Style Notes: Alexis is a loyal COS customer who always gets her hands on the most in-demand pieces before anyone else. True to form, she snapped up this drawstring detail frock as soon as it landed.

Shop Alexis's dress:

COS Cream Drawstring Dress (£79)

Style Notes: Tracey has a knack for unearthing the best high-street dresses, so naturally, this black knitted camisole dress has made its way into her wardrobe also. Make like her and wear it with a basket bag now, and black leather boots come autumn.

Shop Tracey's dress:

COS Backless Knitted Slip Dress (£79)

Shop the best COS Dresses:

COS Cream Knitted Midi Tube Dress (£79)

COS Pink Gathered Dress (£79)

COS Black Pleated Wrap Dress (£89)

COS Mint Dusty Wrap Dress (£69)

COS Beige A-Line Shirt Dress (£69)

COS Black Sculpted Puff-Sleeve Dress (£79)

COS Blue Smocked Shirt Dress (£59)

COS Printed Sleeveless Maxi Dress (£89)

COS Beige Tiered Dress (£79)

COS Terracotta V-Neck Dress (£59)

COS Lilac Pleated Long T-Shirt Dress (£59)

COS Black Relaxed Fit Shirt Dress (£79)

COS Dark Turquoise Gathered Dress (£79)

COS Orange Printed Tailored Wrap Dress (£79)

COS Black Double Strap Slip Dress (£55)

COS Mint Midi Pleated Dress (£115)

COS Yellow Printed Smocked Dress (£59)

COS White Wrap Shirt Dress (£69)

COS Puff Sleeve Dress with Pink Flowers (£79)

COS Peach Belted Kaftan Dress (£69)

This post was originally published at an earlier time and has since been updated.

Up Next: 4 Dress Trends That Are Going to Last Well Into 2022

This article originally appeared on Who What Wear

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