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Everything you need to know about beauty icon Bobbi Brown's new brand, Jones Road

·3-min read
Photo credit: Instagram / @JonesRoadBeauty
Photo credit: Instagram / @JonesRoadBeauty

Five years after she stepped back from her eponymous beauty company, legendary makeup guru Bobbi Brown is back with a new brand, Jones Road – and it's finally available here in the UK.

The 20-piece collection of clean makeup and skincare pieces was created with a simple ethos in mind – that every single product should be a hero product.

Here's everything you need to know about Jones Road...

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What is Jones Road?

After stepping away from the beauty brand she founded in the '90s back in 2016, Bobbi Brown has now launched Jones Road as a brand new project.

The offering consists of 20 multi-purpose products, promising to deliver "clean, strategic, high-grade formulations that work on every skin type and tone – and that are as simple to use as they are to master to be easy to use and effective".

Everything about the brand, from the simple packaging to its clean ethos, feels fresh and modern, so you can bet we can't wait to give Bobbi's new range a try.

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In terms of its clean credentials, the brand says that it follows guidelines that are even more stringent than those of the EU, eliminating a whole host of unwanted ingredients, including phthalates and sulfates.

Chatting about the brand on her website, Bobbi says: 'Four years ago, after I left Bobbi Brown Cosmetics, one of those questions was: "Why can't I find makeup products that are both clean and high-performance –that don't sacrifice one for the other?"

Photo credit: Michael Stewart - Getty Images
Photo credit: Michael Stewart - Getty Images

She continues: 'What I wanted was the makeup equivalent of a Swiss Army Knife: Easy, cool, multi-purpose products that could be used to nail any look, whether it be no-makeup makeup or something with more drama.'

Brown goes on to describe Jones Road as 'a growing collection of simple, smart products for all ages, skin types, and skin tones that help women achieve the no-makeup makeup look naturally'.

Best Jones Road products

The Jones Road collection is small but versatile, covering everything from skincare and cosmetics to tools and beauty kits, which are designed to help you create a full beauty look with ease.

Hero buys we can't wait to try include the brand's £34 Miracle Balm, a light-reflecting product that can be used to add a wash of colour anywhere you want to tint or glow, including on the cheeks, lips and eyelids.

Another must-try is The Face Pencil, £23 – also dubbed 'the everything stick' – which promises to cover redness and dark spots, correct discoloration and lighten dark circles, all while delivering a natural finish that is described as 'virtually undetectable'. Safe to say we're intrigued.

We've also got our eye on the pleasingly affordable Miracle Cream, £34, which not only promises to leave skin feeling plumped and refreshed, but contains acne-fighting Sunflower Seed Oil, hydrating and anti-inflammatory Vitamin A, and nourishing Shea Butter. It can be used as a daily moisturiser for dry skin types or as an overnight mask.


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