EVINE Live Announces Launch of FrescoWare by Scotto(R) by Famed NYC Restaurateurs, The Scottos

MINNEAPOLIS, MN--(Marketwired - Jan 14, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company currently operating as ShopHQ, today announced the launch of FrescoWare by Scotto®, EVINE Live's first new proprietary brand introduced under the EVINE Live consumer brand. The stainless steel cookware collection designed by the Scotto Family, owners of the famed New York City restaurant, Fresco by Scotto®, will launch on February 14 during the Company's live broadcast from the Todd English Food Hall at The Plaza.

"I'm a long-time fan of the Scottos and the magic they create in their kitchen," said Mark Bozek, CEO of EVINE Live. "We're thrilled to bring their passion for food, family and cooking to our viewers. The addition of Anthony, his mother Marion and sister Elaina to the EVINE Live family will not only inspire our customers to get in their kitchens to cook, but also get them smiling along with us."

"We're thrilled to be partnering with EVINE Live to debut our fresh and exciting collection of cookware, FrescoWare by Scotto," said Anthony Scotto, co-owner of Fresco by Scotto®. "Beginning on Valentine's Day, EVINE Live's customers will be able to enjoy what our family has enjoyed for many generations -- big gatherings full of flavorful food, made only with the best ingredients. It's that same 'best' treatment that goes into our cookware."

FrescoWare by Scotto® makes it easy for anyone to recreate the art of true Italian cooking in their home. Inspired by time-honored Scotto Family traditions, the cookware is designed to accommodate large meals to feed the entire family. To complete the experience, each piece in the Collection comes with the Scotto Family's famous recipes served at Fresco by Scotto®.

New York City-based restaurant Fresco by Scotto® is owned and run by the Scotto Family -- Marion, Rosanna, Elaina and Anthony Jr. -- and is considered one of the most famed Italian restaurants in the heart of Midtown. Serving up fresh and seasonably inspired food in a warm atmosphere, the award-winning establishment is known to attract the likes of power brokers and Hollywood's biggest stars. The restaurant first opened in 1993.

FrescoWare by Scotto® marks the first of EVINE Live's new and exciting brands to be unveiled during the Company's Valentine's weekend broadcast. For more information, visit evine.com.

About EVINE Live Inc.
EVINE Live Inc. (formerly ValueVision Media, Inc.) is a digital commerce company that operates ShopHQ, a 24/7 interactive digital shopping and entertainment experience. ShopHQ, known for its television home shopping and on-line retail platforms, is available in 87 million television homes, online at shophq.com and via the Company's mobile apps. The Company is focusing on new proprietary products and brands in fashion, beauty, jewelry, home and fitness.

About Fresco by Scotto®
Fresco by Scotto®, located at 35 East 52^nd Street, opened in November 1993. The restaurant is well known as one of New York City's premier Italian restaurants and is frequented by celebrities and titans in the entertainment, business and political worlds. Fresco by Scotto® is owned and operated by the Scotto Family -- Marion, Rosanna, Elaina and Anthony Jr. Scotto. In addition, the Scottos own Fresco on the Go, also located on 52^nd Street in Manhattan. Fresco by Scotto is the official caterer backstage at all Live Nation concert venues in the Tri-State area with a strong presence at the Barclays Center in Brooklyn. Fresco by Scotto® is also a contributor to the "Legends Seating" area at Yankee Stadium.

Fresco by Scotto® has received outstanding reviews in New York Magazine, Gourmet, The New York Times and 3 stars in Crain's New York Business. The Scotto Family can often be seen demonstrating cooking segments on NBC's Today Show, The Ellen DeGeneres Show, Extra and Fox 5's Good Day New York.

About The Plaza
As one of the world's most iconic hotels, The Plaza hotel has set the standard for luxury and service since first opening its doors in 1907. Ideally situated on Fifth Avenue at Central Park South, The Plaza's prestigious address continues to define elegance with unmatched service and an ever-evolving modern sensibility. A true Urban Resort, The Plaza boasts an extraordinary portfolio of refined experiences. Lifestyle, beauty and wellness offerings cater to guests and locals alike, and include a world-class retail collection with The Shops at The Plaza, the flagship location of Warren-Tricomi Salon, the only U.S. Caudalie Vinotherapie® Spa, and the preeminent integrative medical and fitness center, LA PALESTRA. The Palm Court provides a quintessential New York experience with its famed Afternoon Tea, and the opulent Grand Ballroom continues to host the world's most memorable events. The Plaza hotel is also home to The Champagne Bar, The Rose Club and The Plaza Food Hall, a 30,000 square foot culinary oasis anchored by The Todd English Food Hall. Designated as a New York City Landmark in 1969, this timeless destination is also the only New York City hotel to be selected as a National Historic Landmark. The Plaza hotel is managed by Fairmont Hotels & Resorts. For reservations and additional information, please call 888-240-7775 or visit www.fairmont.com/theplaza.