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Exciting news for IKEA fans – new London store opening date announced
IKEA's Hammersmith store will be opening its doors to the general public on Thursday 24th February 2022.
The new small format store, located within Hammersmith's Kings Mall Shopping Centre, is the first of its kind in the UK (and only the 8th of its kind globally), marking the first time UK customers will be able to shop a wide range of IKEA products, conveniently on the high street.
The micro store will focus on home accessories and soft furnishings and a brand new food offering. Featuring everything customers know and love about the Swedish retailer, roomsets will bring to life urban living, while larger home furniture will also be on display and can be ordered for home delivery or delivery to nearby collection points.
Store layout
IKEA Hammersmith will be set across two floors with 4,600 sqm worth of commercial space. Described as a free-flowing layout, the well-known Market Hall will be replaced with products located next to the roomsets they represent. The store will be approximately one quarter of the size of a traditional IKEA store, with 4,000 product lines on display and 1,800 available to take away on the same day.
Food
The Swedish Deli will serve hot and cold traditional Swedish delicacies, including Smörrebröd open sandwiches, Nordic Chicken Caesar and Swedish Mazarin. There will also be variations of IKEA's traditional meatballs on offer, including plant balls, which have just four per cent of the carbon footprint of their meat equivalent. Customers have the opportunity to dine-in or takeaway. And, the Deli – positioned on the edge of the store – will open at 8am on weekdays, one hour earlier than the store itself, to allow busy commuters to 'grab and go'.
Sustainability
IKEA Hammersmith will also feature a small circular hub, where customers can access IKEA's popular Buy Back service, enabling them to trade in selected used furniture for IKEA vouchers and purchase pre-loved items that can be taken home that day.
The new West London store has also been awarded a BREEAM 'Outstanding' certification; a sustainability rating given to less than one per cent of UK new non-domestic buildings.
Where is it located?
Hammersmith's Kings Mall Shopping Centre was acquired by Ingka Centres (which along with Ikea UK is part of Ingka Group) in 2019 in a £170 million investment. IKEA Hammersmith will be located within 'LIVAT Hammersmith' – a new meeting place by Ingka Centres.
Ingka Centres has begun the transformation of the space to a mixed-used destination, aimed at providing Hammersmith locals a place to come together, experience new things, eat and shop.
Peter Jelkeby, country retail manager and chief sustainability officer at Ikea UK and Ireland, says the new store format marks the next step in IKEA's business transformation to be more accessible, affordable and sustainable.
'For the first time, Londoner's will be able to take the tube to an IKEA store, pop in, grab a yellow bag and buy all the home furnishing accessories that make a house a home. They will also be able to explore the whole range, for delivery to a convenient collection point or directly to their home.'
Customers will be able to shop at the IKEA Hammersmith store when it opens at 10am on Thursday 24th February, and 9am thereafter. Shop the full IKEA product range online at Ikea.com.
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