If you've just decided to increase the bills of 7.8 million homes in Britain by 9.2% - just as the weather turns cold - you'd think the best plan would be to keep your head down.
Not so for British Gas, who took to twitter and encouraged the public to direct any questions to its customer services director Bert Pijls with the hash-tag #AskBG.
Needless to say many, many disgruntled customers took the opportunity to air a few grievances.
But many simply wanted the answer to questions to life's biggest conundrums. Either way, the energy giant didn't get quite the response it might have been hoping for...
— Mark Jones (@mistermarkjones) October 17, 2013
#AskBG When is a door not a door?