If you've just decided to increase the bills of 7.8 million homes in Britain by 9.2% - just as the weather turns cold - you'd think the best plan would be to keep your head down.
Not so for British Gas, who took to twitter and encouraged the public to direct any questions to its customer services director Bert Pijls with the hash-tag #AskBG.
Needless to say many, many disgruntled customers took the opportunity to air a few grievances.
But many simply wanted the answer to questions to life's biggest conundrums. Either way, the energy giant didn't get quite the response it might have been hoping for...
#askbg Do you prefer one 36 carrot gold diamond encrusted horse sized duck, or 100 36 carrot gold diamond encrusted duck sized horses?— John Coventry (@JohnnyCov) October 17, 2013
#askBG Dear British Gas, do you believe there will be a time when it is cheaper to burn £10 notes to heat my house than buy your gas?— Martin Bamford (@martinbamford) October 17, 2013
Perhaps I'm sidetracking a bit but is Kanye West a genius? #AskBG— Scott E. Bartner (@SBartner) October 17, 2013
#AskBG Do you sit on a throne made of skulls at board meetings?— Swear Bear (@Sweary_Beary) October 17, 2013
Hi Bert, which items of furniture do you, in your humble opinion, think people should burn first this winter? #AskBG— Lee Vincent (@LeeJamesVincent) October 17, 2013
#AskBG Have you considered converting the seething mass of human misery you generate into a renewable energy source?— 500ml (@ncguk) October 17, 2013
#AskBG - The only way it could have gone any worse is it they kidnapped your favourite puppy, then asked how you're feeling over Twitter.— Kev Hammond (@Vinda53) October 17, 2013
#askBG I thought this was Ask Bruce Grobbelaar. Rubbish.— The Dude (@Dude_JLebowski) October 17, 2013