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Fini is the Nigerian-owned shoe brand that lets you construct your own kicks

Ari Bines
·2-min read

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Innovative products are born in the most interesting ways. Dami Adepoju, the founder of the Nigerian-owned sneaker company Fini, explains that the brand came out of a desire to carry fewer shoes while vacationing.

“I was going on a trip with my friend and I was just thinking about what shoes to bring,” Adepoju says in a brand video. “That’s how the whole thing started, like how amazing would it be if I can just bring one pair of shoes that I can possibly wear in different ways.”

Adepoju made the innovative brand what it is today using his background in engineering and mechanics.

Fini is unlike most sneaker brands that you’ll come across. If you take the kicks at face value, the designs are cool as is. However, what makes the brand unique is that you can destruct and reconstruct the sneakers with Fini’s shoe attachments.

Shop: Bold TYFINI V2, $169

Credit: Fini

Shop: Fini Classic White “Snow”, $149

Credit: Fini

Shop: Desierata CB6, $189

Credit: Fini

Depending on the shoe, the brand includes one to three separate shoe attachments to transform your kick into high tops, low tops and mid-tops with the choice of zippers or laces. Options range from the simpler Bold Desert, which features a zipper attachment, to the more elaborate Fini Classic White “Snow”, which comes with three attachments to change the height and style of the shoe itself.

Tired of wearing the same sneakers as everyone else? Want different sneakers to choose from while traveling without actually lugging around multiple pairs? Then you need a pair Fini’s customizable kicks in your life.

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