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Ford plugs in to China's electric car market with joint venture

Ford is targeting China's fast-growing electric car sector - AP
Ford is targeting China's fast-growing electric car sector - AP

Ford has stepped up its push into electric vehicles by agreeing a joint venture in China, the world’s largest car market.

The company announced the 50-50 partnership with domestic car company Anhui Zotye Automobile to create a new marque that designs, builds and sells all-electric cars in the country.

China is the world’s fastest growing market for alternatively fuelled vehicles (AFVs) with Ford predicting demand in the country will hit 6m a year by 2025.

The company expects two-thirds of these vehicles to be all-electric, which will be crucial for the country’s attempts to improve its air quality in cities.

Ford Asia Pacific boss Peter Fleet with Jin Zheyong, Jin ZheYong, chairman and president of Anhui Zotye Automobile
Ford Asia Pacific boss Peter Fleet with Jin Zheyong, chairman and president of Anhui Zotye Automobile

“The potential to launch a new line of all-electric vehicles in the world’s largest auto market is an exciting next step for Ford,” said Peter Fleet, the company's head in the Asia Pacific region. “Electric vehicles will be a big part of the future in China and Ford wants to lead in delivering great solutions.”

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Zotye is a leader in Chinese electric vehicles market. It sold 16,000 electric vehicles in the year to the end of July, up 56pc year on year.

Ford is racing to keep up with developments in the AFV sector, with vehicles using electric power increasingly seen as likely to dominate roads in decades to come.

The sale of new cars powered solely by petrol or diesel engines will stop in Britain and France from 2040, and Ford has a $4.5bn (£3.5bn) investment plan to try to grab a share of the growing global market for AFVs.

The China tie-up has been announced as investors and the car industry await the findings of recently installed chief executive Jim Hackett’s 100-day review of Ford’s operations.

Ford's new chief executive Jim Hackett is examining the company's operations - Credit: AP
Ford's new chief executive Jim Hackett is examining the company's operations Credit: AP

Mr Hackett - a turnaround expert - took the job when Mark Fields was ousted in mid-May and soon after said he was examining the company’s strategy, with its plans for electric and self-driving cars expected to be given special attention.

Yesterday Ford made headlines in the UK by launching a £2,000 per car scrappage scheme to get customers to junk their old, polluting vehicles, emulating programmes already in place at Vauxhall, BMW and Mercedes.