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Forget the Cash ISA! In a FTSE 100 led stock market crash, I’m investing here

Manika Premsingh
Compass pointing towards 'best price'

At its last close, the FTSE 100 index fell below 7,000, the lowest point in over a year. This is part of a global come-off in stock markets that have become increasingly nervous as COVID-19 spreads. A sharp fall in stock prices of some of the biggest and best companies is scary. At a time like this, it can look like a prudent decision to keep money parked in a safe investment like the Cash ISA.  

Cash ISA isn’t a safe harbour 

But Cash ISAs offer such meagre returns that I’m not convinced they are a good investment. In fact, they run the risk of eroding real income overtime. Even though equities look like a riskier option, they could still be a better one. It’s true that in a stock market crash, some shares are best avoided. But others aren’t. Moreover, we haven’t hit a full-blown stock market crash yet 

What we do have is a decline in the FTSE 100 index, which could turn into one. A number of good shares are available at a discount already. At this time, I’m looking at my investing wish-list. This list has names of all the stocks I want to buy but that have been too pricey so far. Of these, I’d focus on those that will see sustained demand over time. In other words, I’m talking about defensives.   

Considering consumer defensives 

One example is Diageo, which belongs to the lucky category of goods that see limited demand slowdown in bad times and things only get better for them in good times. This FTSE 100 alcohol producer’s stock price was at sub-£30 levels at the last close, the lowest in over a year. It has robust financials and a single look at its stock price chart shows how rewarding it can be for the long-term investor.  

Note that not all ‘sin stocks’ are made equal, however, as far as growth investing goes. Consider tobacco biggies like Imperial Brands and British American Tobacco. Both these FTSE 100 stocks offer high dividend yields, but their share prices have shown a dismal trend in recent years. The industry is in the throes of structural changes, and their long-term future depends on how well they transition into next generation products. 

But there are plenty of other defensives to consider. Another example is the analytics provider RELX. If I had invested in the stock in January 2015, I’d be sitting on an over 70% capital appreciation. A well-timed purchase of the stock would have more than doubled my capital. I think this could also be a well-timed moment to buy, when its share price has dipped. Healthcare company Smith & Nephew is another example of a share to consider investing in right now.  

Going contrarian 

It may sound contrarian, but a cyclical stock like JD Sports Fashion is attractive too. It was the best performer last year despite the persistent economic uncertainty. It’s definitely been on my investing wish-list and I think this maybe just the time to buy some of its shares.  

The post Forget the Cash ISA! In a FTSE 100 led stock market crash, I’m investing here  appeared first on The Motley Fool UK.

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Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo, Imperial Brands, and RELX. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

Motley Fool UK 2020